Tag Archives: Broadcasting

Community Radios the Missing Link in Zimbabwe Agenda for Sustainable Socio-Economic Transformation (Zim Asset) (Published)

This paper looks at how the media and in particular radio broadcasts can impact positively on this new economic blue-print. The bias towards radio is because the distribution of newspapers in Zimbabwe is concentrated on major urban centres that are along the major highways thus alienating those in rural and farming communities who are a key component in selected two of the four clusters in ZimAsset. 

Keywords: Broadcasting, Community Radios, Media, Sustainable Socio-Economic

Nigerian Audiences’ Perception of Pentecostal Churches’ Ownership of Digital Satellite Television Channels (Published)

Pentecostal churches’ ownership of channels is a relatively new trend in Nigeria; apparently, it is one of the aftermaths of deregulation of broadcasting industry in the country. By the application of uses and gratifications theory; this paper investigated Nigerian audiences’ perception of Pentecostal churches’ ownership of digital satellite television channels. Survey research method was adopted for the study and a sample of 300 respondents was drawn using multi-stage sampling techniques, whereas the questionnaire served as the instrument of data collection. The work’s major finding is that the public perceives Pentecostal churches’ ownership of channels as a welcome development in Nigeria; they uphold the channels’ airing of miracles, albeit with regulations. Again, it found out that broadcasting of such religious programmes help to draw people closer to their Creator.

Keywords: Audience, Broadcasting, Channels, Media, Pentecostal Churches, Programmes

An Investigation into the Causes of Unemployment among Youths in the City Of Harare. (Published)

This paper sought to investigate the causes of high unemployment among youths in zimbabwe’s capital city, harare. This research followed a realisation that there can be no solution to the problem of high youth unemployment unless the causes of such unemployment are identified first. The study was a survey in which 180 unemployed youths were respondents as it was felt that they were better positioned to give critical primary data since they understood their situation and its causes better than anyone else. The findings indicated that the economic downturn in zimbabwe was the major contributory factor to the unemployment of youths in the city of harare. The ripple effects of economic downturn which include closure of industries and lack of foreign direct investment were blamed for the situation. theory-intensive secondary school and university curriculum, government’s misplaced priorities, corruption, nepotism, droughts, lack of specific job skills among the youths, preference of white-collar jobs, dislike of lowly paying jobs and educated youths who shun manual intensive jobs are but some of the causes singled out in this study. It is common cause that if zimbabwe is to correct the situation of high unemployment among youths, the country must attend to the causes first

Keywords: Audience, Broadcasting, Channels, Media, Pentecostal Churches, Programmes