Broadcast Media and Rural Mobilization: Did it help the Ebola Awareness Campaign in Nigeria (Published)
This study investigates broadcast media and rural mobilization and its influence on Ebola awareness campaign in Nigeria. The study adopted a phenomenological ontology and specifically employed focus group and single one-to-one interview approaches to collect data from residents in a single local government in South South region of Nigeria. 3 focus group interviews with 19 rural dwellers were conducted, while 8 single one-to-one interviews were conducted on media and health professionals, making it a total of 27 participants. Data was analysed using thematic template and content analysis techniques with NVivo 11 software for data management, thematic weighting and coding. Findings showed that four key themes: Language usage; the misconception of message content; expertise of Journalist and science journalism; and rural media participation influence participants’ experiences of broadcast media awareness campaign on Ebola disease in rural communities. But, language and rural media participation strategies were mostly employed by broadcast media professional for Ebola campaign awareness.
Keywords: Ebola Awareness Campaign, Marketing Communications, Nvivo 11, Public Relations, Qualitative Focus Group Approach, Rural Mobilisation, broadcast media
Broadcast Media And Rural Mobilization: Did It Help The Ebola Awareness Campaign In Nigeria (Published)
This study investigates broadcast media and rural mobilization and its influence on Ebola awareness campaign in Nigeria. The study adopted a phenomenological ontology and specifically employed focus group and single one-to-one interview approaches to collect data from residents in a single local government in South-South region of Nigeria. 3 focus group interviews with 19 rural dwellers were conducted, while 8 single one-to-one interviews were conducted on media and health professionals, making it a total of 27 participants. Data was analysed using thematic template and content analysis techniques with NVivo 11 software for data management, thematic weighting and coding. Findings showed that four key themes: Language usage; the misconception of message content; expertise of Journalist and science journalism; and rural media participation influence participants’ experiences of broadcast media awareness campaign on Ebola disease in rural communities. But, language and rural media participation strategies were mostly employed by broadcast media professional for Ebola campaign awareness.
Keywords: Ebola Awareness Campaign, Marketing Communications, Nvivo 11, Public Relations, Qualitative Methods, Rural Mobilisation, broadcast media
Lexicalisation as a Tool for Ideological Expression in News (Published)
The use of critical discourse analysis has led to the development of a different approach to the understanding of media messages. This study focusses on the deployment of lexical items by the broadcast media to portray the political actors in Osun State, South-western Nigeria. The data for the study centred on politics and are derived from selected radio news of Osun State Broadcasting Corporation, Nigeria. The selection of data was done by purposive sampling and cover the period from 2007 to 2010. This period of time was very significant because of the political activities as a result of the elections in Osun State, Nigeria. A content analysis of the data was carried out at the surface and deep levels using the linguistic approach and critical discourse analysis to bring out the ideologies and the underlying meanings embedded in the texts. The analysis reveals that the news items feature lexical choices projecting positive self-presentation of the ruling political party and negative other-presentation of the opponent.
Keywords: : lexical choices, Ideology, Politics, broadcast media
