Tag Archives: Behaviour

The Influence of Social Media Usage On Some Anti-Social Behaviours (Cultism and Bullying) Among Secondary School Students in Eleme Local Government Area of Rivers State, Southern Nigeria (Published)

The study investigated social media usage and antisocial behaviours (cultism and bullying) among secondary school students in Eleme Local Government Area of Rivers State, Southern Nigeria. A sample of 400 students from a population of 5233 was used for the study. Taro Yamen’s formula and simple random sampling were used to compose the sample. Three research questions were answered while three corresponding null hypotheses were tested at 0.05 level of significance. Two instruments titled Anti-social Behaviour Scale (ABS) and Social Media questionnaire (SMQ) were used for data collection. The instruments were validated by experts in Measurement and Evaluation. The reliability of the instruments was estimated using Cronbach alpha reliability method of internal consistency. Data were analyzed using multiple regression, analysis of variance (ANOVA), simple regression and t-test associated with regression. Findings revealed among others that social media usage (Facebook, WhatsApp and Instagram independently accounts for 63.5% variation in tendency to cultism activities among secondary school students of Eleme Local Government Area of Rivers State, Southern Nigeria. It was also revealed that social media usage (Facebook, WhatsApp and Instagram) accounts for 44.65% variation in tendency towards bullying among these students. Based on the findings, it was recommended among others that students should be taught on how to make more constructive and fruitful use of their phones. The implication of the results was highlighted in line with the findings. The study successfully contributed to knowledge as it has established empirically that students can learn the acts of cultism from their use of social media.

Keywords: Behaviour, Bullying, Cultism, Media

Influence of Digital Advertising on Consumers Buying Behaviour in Delta State (Published)

This paper examines the relationship between digital advertising and consumer purchasing behaviour in Delta State, Nigeria. Backed by the theory of Technological determinism, data from 392 respondents were analyzed in a sample survey using structured questionnaires. Findings show respondents are aware of the nature of digital advertising, such as pop-up advertising;  email advertising; social media; search engine optimization (SEO); pay-per-click (PPC) as available channels. Also important is the pattern of consumer buying behaviour, which is largely based on stringent factors. There is also a realization that digital advertising is informative. entertaining and relaxing, but incredibly unnerving. The implication is that digital advertising is ubiquitous in  Delta State, but consumers do not trust digital advertising, though it is considered informative. The Social impact is that there is hype about digital advertising invading Delta State, but the process is far from gullible.

Citation: Ivwighren H.E., Igben, H. G.O ; Ogwezi, O.J. (2023) Influence of Digital Advertising on Consumers Buying Behaviour in Delta State, British Journal of Marketing Studies, Vol. 11, Issue 1, pp.,40-58

Keywords: Advertising, Behaviour, Consumer, Digital, Purchasing

Administration of behavior modification as a psychological technique for effective classroom management in teaching and learning of chemistry among senior secondary school students in Zonal Education Quality Assurance, Kankia, Katsina State (Published)

The study titled administration of behavior modification as a psychological technique for effective classroom management in teaching and learning of chemistry among senior secondary school students in Zonal Education Quality Assurance, Kankia,Katsina State. The studyrandomly sampled 120 SS II students from four senior secondary schools in Kankia Zonal Education Quality Assurance. It was quasi-experimental research design consists of two groups, experimental and control groups. The subjects consist of 60 students in each group randomly selected using simple random sampling technique, making a total of 120 students in both groups. The subjects in experimental group classroom were taught concept of chemistry balancing equation usingbehavior modification techniques while the subjects in the control group classroom were taught without behavior modification technique. Chemistry Achievement Test was used as instrument for data collection. Performance of the two groups were compared using post-test mean scores, t-test independent sample at a significant level p=0.05. The finding from the study shows that those students taught using behavior modification techniques performed better than those taught without the use of behavior modification techniques. Also, the study revealed no significant difference between the performance of male and female students taught concept of chemistry balancing equation using behavior modification technique. Based on the findings of the study, recommendations were made and these include; chemistry teachers should modify the behavior of their students for optimal performance and teachers should treat all the students equally regardless of their gender.

Citation: Sa’adatu Atiku, Abdulhameed Saidu & Zainab Musa Iliasu (2022) Administration of behavior modification as a psychological technique for effective classroom management in teaching and learning of chemistry among senior secondary school students in Zonal Education Quality Assurance, Kankia, Katsina State, British Journal of Education, Vol.10., Issue 8, pp. 67-73


Keywords: Behaviour, Classroom, Management, modification, psychological technique

Knowledge, Behaviour and Perception of the Traders Toward’s Receiving Covid-19 Vaccine in Lapai Local Government Area of Niger State, Nigeria (Published)

This study sought to find out the knowledge, behaviour and perception of traders towards receiving Covid-19 vaccine in Lapai local Government Area of Niger State, Nigeria. Descriptive survey research design was adopted for the study. Accidental sampling was used to sample 200 respondents in Lapai daily markets. A self-developed questionnaire was used as research instrument to sample 200 respondents. Descriptive statistics of frequency counts, percentages and mean were used to analyse the research questions. Chi-square goodness-of-fit test was used to test the hypotheses at 0.05 level of significance. The majority of traders had adequate knowledge of Covid-19 (c2= 122.280; p <0.05), and conformed moderately to Covid-19 guideline protocol (c2= 18.320; p <0.05). Findings further revealed that there was negative perception of traders in embracing Covid-19 vaccine (c2= 45.880; p <0.05).The perceptions of traders generally were negative and not conforming with Covid-19 guideline protocols and they were not welcoming the vaccine, as they believed it may have side effect after receiving it. Traders concluded that only same vaccine received by the president of Nigeria will be accepted by them. The study recommends amongst others that traders must be enlightened to have adequate knowledge on the virus in other to change their negative behaviours to conform to COVID-19 guideline protocols. The importance of vaccination to the traders and its long time benefits must be emphasized to have Covid-19 free country.

Keywords: Behaviour, COVID-19, Knowledge, Perception, vaccine

Financial Deficiency Syndrome and Behaviour of Low Income Earners in Rural Communities of Rivers State, Nigeria (Published)

This study examined the effect of financial deficiency on the behavior of low income earners in rural communities of Rivers State. The objective was to examine how financial deficiency affects the behavior of low income earner. One hundred respondents were selected from the 10 local governments in Rivers State. Questionnaire were designed and administered to the respondents in the local governments. Descriptive analysis and Pearson Product Correlation Coefficient with the aid of Statistical Package for Social Sciences was used as data analysis.  Findings revealed that financial deficiency have positive effect on the behavior of low income earners in rural communities of Rivers State. The study recommends that government should formulate policies that will reduce unemployment in rural communities, the needs to increase public awareness on financial inclusion in the rural communities. Efforts should be advanced by the government to reduce financial exclusion in the rural communities of rivers state and the regulatory authorities should ensure equitable distribution of financial institutions and financial servicing to the rural communities in Rivers State.

Keywords: Behaviour, Low Income Earners, Nigeria, Rivers State, Rural Communities, financial deficiency syndrome

Leadership Behaviour Mutation for National Development (Published)

In recent times, ardent watchers and analysts of the Nigerian project have suggested that the country has endemic leadership issues with genetic foundations deeply rooted in Her DNA. Although this assertion has been sharply contested, the apparent malady in the current behaviours of persons in key leadership positions in the country seems to have assumed worrisome dimensions .The observed leadership behaviours have taken an impoverishing toll on the efforts at National Development. Thus, this work, in the bid to evolve persons with development –centric leadership behaviours, took an organic approach to attempt to resolve the underlying leadership malaise. This was done using metaphoric symbolisms and biological analogies to have an introspective view of aspects of molecular ecology. This dimension was adopted in order to explain how leadership behaviour mutation could counteract the prevailing leadership trend and provide actionable thoughts for the ultimate attainment of sustainable National Development.

Keywords: Behaviour, Development, Leadership, Mutation, Nigeria

Investigation of Some Factors Promoting Deviant Behaviour among Public Secondary School Students in Rivers State, Nigeria (Published)

This study investigated factors promoting deviant behaviour among public secondary school students in Rivers state. The study was guided by three research questions and three hypotheses. Sample of 300 students were drawn through simple random sampling technique from three secondary schools in Obio Akpor LGA. Data was collected through questionnaire titled “Factors Promoting Deviant Behaviour Questionnaire” (FPDBQ) developed by the researchers. Reliability coefficient of 0.89 was obtained through test re-test. Mean and standard deviation was used to answer the research questions while t-test was used to test the null hypotheses. The results revealed that poor family background, media and societal influence promote deviant behaviour among secondary school students. The study recommended that family counselling should be taken seriously by all practicing counsellors in Nigeria and parents should regulate what their children watch on televisions and cables.

Keywords: Behaviour, Deviant, Student

Individual Attributes Mechanics in the Effect of Life Skills Training on Behaviour Modification of Juvenile Delinquents in Eldoret and Kakamega Rehabs (Published)

There is a growing concern with the growth and prevalence of Juvenile delinquents (JD) in rehabilitation centres in Kenya. Juvenile delinquency has become an intricate social problem that significantly influences all members and processes of a social structure. In January 2016, Eldoret Juvenile Remand Home alone had 155 juveniles which is its full capacity. It is against this background that this study examined psychotherapeutic interventions in behaviour modification of JD and recommended measures that would increase the effectiveness of psychotherapeutic interventions in rehabilitation centers of JDs in Kenya. The purpose of the study was establish effect of life skills training and behaviour modification of juvenile delinquents in Eldoret and Kakamega rehabs. The area of study was Eldoret and Kakamega rehabs. The study adopted Glaser Psychological Reality Theory on Maladaptive Behaviour and Merton Functional Theory of Juvenile Delinquency as the theoretical framework. Further a conceptual framework was also used in the study. The study used descriptive and explanatory research survey designs. The target population was comprised of delinquents in Kakamega and Eldoret Rehabs, administrators, trainers and counselors in the rehabs and probation officers. A sample size of 149 respondents comprising of 127 JD, 13 trainers, 5 probation officers, 2 counselors and 2 administrators of the Eldoret and Kakamega rehabs participated in the study. Saturated sampling catered for the delinquents, probation officers, rehab administrators and trainers. Research instruments that were used in this study included questionnaires, interview schedule and document analysis. A Pilot study was carried out to ascertain validity and reliability of the instruments and a reliability coefficient of 0.7 was deemed acceptable. Descriptive statistical tools and inferential statistics were used for data analysis. Study findings showed that life skills training had a positive and significant effect on behaviour modification. This implies that life skills training is an important tool in bringing discipline among juvenile delinquents and for overall rehabilitation programmes which can enhance behaviour modification. There is therefore need for psychotherapeutic intervention at both individual and group level for delinquents so that they can change their behaviour. There is thus need for life skill training so as to reduce violence, aggression, and destructive behaviour in adolescents. Thus there is need for psychotherapeutic interventions for behaviour modification of delinquents in Kenyan rehabilitation centers.

Keywords: : Individual Attributes, Behaviour, Eldoret, Juvenile Delinquents, Kakamega Rehabs, Life-Skills, Mechanics, Training

Marital Status as Correlate of Sexual Harassment Experiences among Athletes in Southern Nigerian Universities (Published)

The study investigated marital status as correlate of sexual harassment experiences among athletes in southern Nigerian universities using survey design. Questionnaire was utilized to collect data from the athletes (N=946). Data were analyzed using percentage and simple regression. It was found that slightly above half of unmarried athletes (51.64%) have experienced gender harassment compared to few athletes who are married (3.11%). Also, higher percentage of unmarried athletes (39.80%) has experienced unwanted sexual attention compared to the married counterparts (1.91%). Moreso, greater percentage of single or unmarried athletes (12.06%) have experienced sexual coercion compared to a very insignificant percentage of married athletes (0.47%). Marital status had significant relationship with gender harassment; unwanted sexual attention, and sexual coercion experiences of southern Nigerian universities athletes. It was recommended that athletes especially those who are single or unmarried should be protected of sexual harassment by government through strong anti-harassment laws and policies.

Keywords: Behaviour, Correlate, Married, Sexual Harassment, Single

Factors Affecting the Inculcation of Moral Behaviour in Youths within Families in Ohaozara Local Government Area Ebonyi State (Published)

The study focused on the factors affecting the inculcation of moral behaviour in youths within families in Ohaozara Local Government Area of Ebonyi State. The objectives of the study focused on ascertaining how socio-economic factors, modern technology, environment and peer group influence affect the inculcation of moral behaviours in youths in Ohaozara Local Government Area. Four research questions guided the study. Two hypotheses were tested at 0.05 level of significance using chi-square. The area of the study was Ohaozara local government area of Ebonyi state. The population of the study was made up of nine thousand, nine hundred and eight parents. The sample size of the study was two hundred and fifty parents drawn randomly from the three communities in Ohaozara Local Government Area. Questionnaire was used for data collection. The mean and standard deviation were used to answer the research questions.  Findings of the study revealed that moral decadence affects students’ academic performance. It also revealed that good guidance and counseling are good strategies for restoring morality among youths within families. The following recommendations were made; 1. Parents should check the environment in which they raise their children as environment affects the moral behaviour of youths. 2. There should be adequate and proper home training for children in the society. 3. The youths’ access to modern technology should be monitored by parents.

Keywords: Behaviour, Families, Moral, Teaching, Youth


This research work sought to examine the job demands of women. It sought to analyze the work-life balance of women in selected business entities in Ghana. A quantitative method was employed and data were collected using questionnaires. In all the three firms, 150 questionnaires were distributed but only 100 responses were used for the analysis because some were incomplete. The questionnaires were administered to employees in the banking and insurance sector comprising of those in managerial and non-managerial positions. With the support of statistical tools (crosstabs and chi square) the data was analyzed. The findings suggest that increases in the employment rates and relative earnings of women have increased the opportunity costs of child care and domestic responsibilities which were common to womanhood some years back. It was observed that all the women who worked for more than 8 hours were experiencing work-family conflicts.

Keywords: Behaviour, Career, Discrimination, Entrepreneurship, Human resource

Appraising the Influence of Cultural Determinants of Construction Workers Safety Perception and Behaviour in Nigeria (Published)

Health and safety has been a source of concern to the performance of construction sector in Nigeria. The high rate of accidents and injuries occasioned by workers acts and perceptions attests to this concern. This paper assesses the cultural factors that influence the behaviour and perceptions of construction workers towards safety in South-East Nigeria. It provides a framework for incorporating cultural elements in issues relating to construction business. The study employed the survey research method for the investigation. Structured questionnaire was administered to a sample of site operatives and management staff involved in construction projects in the study area. Responses were analyzed using SPSS 16.0; mean score index and standard deviation to ascertain the influence of cultural elements on workers behaviour and perceptions. The study revealed that five cultural dimensions affect the way construction workers perceive and act towards safety. Respondents agreed that three dimensions (collectivism, uncertainty avoidance and long term orientation) promote safe behaviours and perceptions of workers, while power distance and masculinity promote unsafe behaviours and perceptions towards safety in construction. The study advocates adequate consideration of workers cultural values and beliefs in every construction business, especially those that promote safe behaviours and perceptions in the construction process.

Keywords: Behaviour, Construction workers, Cultural Determinants, Nigeria, Safety Perception