This paper assessed the product and seller factors including menu quality, price fairness, personnel quality, restaurant image, restaurant’s atmosphere, customer trust, and customer loyalty that drive customer loyalty and patronage in quick service restaurants in Nigeria, using Awka capital territory of Anambra State as a case. Survey research design was adopted in which 399 patrons were sampled. The questionnaire was used to source the primary data for the study. Frequency tables, percentages correlation were applied in the data analyses. The study found a significant positive relationship between price fairness, food quality, firm’s personnel quality, customer trust, restaurant image, and restaurant’s atmosphere and customer loyalty. Positive relationship was also found between customer loyalty and customer patronage. The study recommended that managers should constantly re-strategize by re-inventing their firm with novel programs that will excite the beliefs system and emotion of the patrons so as to ensure continued patronage and, firm’s profitability.
Assessment of Building Survey as a Tool for Building Maintenance Program a Study of Awka, Anambra State (Published)
Sequel to the inefficiencies found in building maintenance, which has reduced the satisfaction level and resulted in many ugly incidents like building collapse and fast dilapidation, this work was conceived with the aim of evaluating the building survey as a tool for efficient building maintenance. The study adopted a survey design involving literature review, personal interviews and questionnaire survey. The collated data was analyzed in percentages and it was found that building survey is a very vital tool in building maintenance and it has been neglected in the study area. The study therefore recommend that building survey should be put into consideration before any maintenance work will be carried out, both in private and public buildings and there should be full funding and monitoring of the process to yield better results.