Deceptive Marketing Communication and Student Enrollment Decisions in Private Higher Education Institutions (PHEIS) In Cameroon (Published)
The University Reforms in the early 90s in Cameroon set the stage for private interests, driven by economic gains to invest in the Higher Education Sector. One of the outcomes of this move is the prevalence of misleading marketing communications that seek to attract and influence university enrollees. Focusing exclusively on alumni these private university institutions, this paper employs snowball sampling of six hundred subjects and a logistics regression technique to gauge the true influence of deceptive marketing communication on students’ decisions to enroll in PHEIs. The findings reveal that, although 93.5 percent of alumni admit to have been deceived to enroll in their respective alma maters (PHEIs), there is no inferential evidence that student enrollment decisions are induced by deceptive marketing communication.
Tunisian Labor Market and Regional Heterogeneity: Application OF PSTR Model (Published)
This paper is devoted to investigating the matching process for Tunisia using desaggregated data by assuming that the rising of the unemployment rate result from regional disparities which yield variation of matching efficiencies across regions. Since most econometric aspects of spatial heterogeneity can be handled by means of the standard panel data methods, we focus our discussion on the new technique :Panel Smooth Transition Regression models (PSTR). The distinction is that we can compute regional specific sensibilities for 23 regions over the period 1984-2004. Given this objective, we consider three structural factors that allow to explain the regional imbalances. Contrary to the previous econometric techniques of the matching theory, estimates of the coefficients depend, of three transition variables. The results show that women insertion, the qualification share and population density significantly contribute to explain the asymmetry of the matching process across regions. Our main conclusion is that the hiring in Tunisia is driven essentially by the stock of vacancies about is the region. The willingness of job seekers, obviously, remains low, although it is different between regions and seems relatively important in urban zones.
This paper presents new teaching materials on business e-negotiation subject through the development of two-party role play simulation plus detailed instructions and teaching notes regarding an internet domain sales process. The case was designed with the purpose to understand how important is anchoring in negotiations where the asymmetry of information is the non-written rule of the game and the improvement of writing skills when negotiating. The role play simulation is designed to: (a) provide negotiation teachers with educational tools and new insights about how to deal with asymmetry of information in business e-negotiations (b) enhance students’ skills on mutual gains approach, value creation, joint fact findings, consensus building and (c) provoke debates in classroom regarding to e-negotiations.