Tag Archives: Adoption

Comparative Analysis of System of Rice Intensification and Traditional System of Rice Production in Abi L.G.A, Cross River State, Nigeria (Published)

This study compared the System of Rice Intensification and Traditional System of Rice Production in Abi L.G.A, Cross River State, Nigeria.  The specific objectives included the description of socio-economic characteristics of rice farmers in Abi L.G.A, determination of the rate and levels of adoption of SRI, etc. Data were obtained from primary and secondary sources.  Two-stage sampling technique was used in the selection of 100 respondents.  Descriptive statistics, t-test and Likert scale were employed for analysis.  The major findings of the study shows that, majority (78%) were males and 88% of respondents has rice farm sizes ranging from 1-5ha.  The rate of adoption was 50% with 4 levels of adoption of the principles of SRI.  The t-test analysis revealed t-calculated value of 8.40 greater than t-tabulated.  Meaning that adoption of SRI enhanced the income of the adopters.  It is recommended that participation of rice farmers during SRI demonstration be encourage.

Keywords: Adoption, Income, Production

Factors Influencing Adoption of Gum Arabic Production Technologies in Gombe State, Nigeria (Published)

This study examined the factors influencing adoption of gum arabic production technologies in Gombe state, Nigeria. The objectives of the study were to: describe the socio – economic characteristics of gum arabic farmers and identify factors influencing adoption of gum arabic production technologies. Primary data were used which were collected from 46 registered gum arabic farmers who were members of National Association of Gum Arabic Producers, Processors and Exporters of Nigeria (NAGAPPEN) Gombe state chapter. Descriptive statistics and multiple regressions were used for the analysis. The results revealed that 93.5% of the respondents were males, 97.7 were, married, and a mean age of forty nine years old, attended tertiary institutions and earned ₦M3.04 annually. Multiple regressions revealed that age (X2) educational (X5), income(X7), farming experience(X8) farm size(X9), and access to extension (X10) were significant at varying levels and positively influence the adoption of gum arabic production technologies except age which has a negative influence. Increased government supports through sustained provision of inputs were therefore recommended among others.

Keywords: Adoption, Factors Influencing, Technologies

Modification of the Diffusion Model As A Result of a New Variant Celebrity Endorsement (Published)

This paper reports on findings from a research project that reflected upon the effectiveness of Celebrity endorsement (CE) and how it impacts on adoption. The study was undertaken to reflect upon the rate at which CE with the aid of modern technology have enhanced and transformed social interactions which have quickened communication within, between and among societies hence spreading information faster and easier throughout communities earlier than anticipated. The Rogers’ Diffusion and Adoption Model was applied to capture Customers and Business Executives experiences on using Celebrity Endorsers which provided a basis for observation and reflection. The research adopted both quantitative and qualitative methodology. Questionnaires were used to collect the data. The study surveyed 1000 Customers, and interviewed 30 Business Executives. The outcome of the study has proved that CE greatly impact on the diffusion process of products and services into markets at a faster rate than has been assumed. Hence it has modified the Rogers and Bass Diffusion model in 1983.

Keywords: Adoption, Celebrity, Diffusion, Endorsement, Modified

Level of Use of Organic Manure by Farmers in Isoko North Local Government Area of Delta State, Nigeria (Published)

The study assessed the level of use of organic manure in Isoko North Local Government area of Delta State, Nigeria. A multi-stage sampling procedure was used to compose a sample size of 427 respondents for the study. Data generated were analyzed using both descriptive and inferential statistics. The results of the study showed that majority of the farmers were not using organic manure. The reasons adduced for this amongst others were unavailability of organic manure, preference for fertilizer and bulkiness of organic manure. From the logit regression result, three variables, namely, educational level (t=3.645), farm size (t=3.978) and farming experience (t=2.998) were significantly in their relationship with organic manure use. From the findings of the study, it was recommended among others that farmers in the study area should be enlightened on the benefits of using organic manure in their farms.

Keywords: Adoption, Delta State, Farmers, Logit Regression, Organic Manure


Information and Communication Technology (ICT) adoption research especially in small and medium enterprises (SMEs) has moved from a simple adopters’ participation process to involving diverse actors that continually interact and influence the process. Small businesses need constantly interact with various human and non-human actors to keep up with the emerging ICT development and benefit from the emerging opportunities (Eze et al 2012, Eze, 2013; Eze et al 2014). However; this has proved difficult. This paper reviews three prominent theories of ICT adoption, integrates and develops a model from them to assist researchers make substantial theoretical advancements in this area

Keywords: Adoption, Dynamic and Evolutionary Process, Emerging ICT, SMEs, Social –Tech Theories

Marketing Skills as a factor Influencing Adoption of Innovations along the Mango supply Chain in Meru County, Kenya (Review Completed - Accepted)

The study adopted descriptive survey design. The population of the study consisted of Mango Growers in Meru County and the mango traders and exporters. Meru County was chosen due to the good climatic condition that has made it suitable for mangoes production. This study adopted a probability sampling method to select the respondents for the study. Out of 13,442 farmers, traders and exporters, 447 farmers, 12 traders and 2 exporters were randomly selected for interview. Secondary data used in the study was collected from the Ministry of Agriculture Offices while primary data was collected from the respondents using a structured questionnaire with both open and close ended questions. Both qualitative and quantitative data were used in the analysis. Quantitative data obtained from the field was analyzed using descriptive and inferential techniques. The descriptive techniques adopted were means and frequencies while the inferential technique used were regression and correlation to establish relationship between variables in the study and inferences made. Frequency tables and charts were used to present the findings.

The study found out that majority of the traders/exporters were trained on marketing. They had price knowledge, product knowledge and promotion knowledge and majority adopted innovations unlike the growers who had low marketing skills; this would explain why 39% of the produce goes to waste. On traders/ exporters, a significant chi-square relationship was established with innovation given a chi-square value of 9.620 at p=0.047.

The study concludes that marketing skills influence buying and selling; and if value chain members had excellent marketing skills, nothing could be going to waste as they would adopt relevant technologies and add value to the produce and meet the customers’ needs.

The study recommends that there is need for intense training on market skills on value chain members and stakeholders, either through NGOs and private sector. There is also need for business incubation programs and need to revise training curriculum to cater for marketing skills.


Keywords: Adoption, Agriculture, Innovation, Mango, Marketing Skills, Value Chain