Tag Archives: Adoption

Socio-Demographic Characteristics and Major Problems Faced by the Farmers in Adopting Brri Dhan29 in the Coastal Areas of Bangladesh (Published)

The main purpose of this study was to determine the socio-demographic characteristics and major problems faced by the farmers in adopting BRRI dhan29 in the coastal areas of Bangladesh. The study was conducted with 90 farmers in three villages of Batiaghata union. The majority (50.00%) of the respondents were middle aged, 80.00% had primary level of education. The highest 46.67% had small farm size, 60.00% of medium income and 71.11% had poor training experience. The highest (80.00%) proportion of the respondents had medium innovativeness, 74.44% medium extension contact and 83.33% medium adoption of BRRI dhan29. Higher yield, availability of quality seed, and short duration variety was the 3rd, 4th, and 5th statement for the respondent’s perceived benefits of adopting BRRI dhan29 cultivation. Unable to tolerate salinity at matured time was the main important problem for the respondents and its Problem Confrontation Index (PCI) found 311.


Citation: Shamsun Nahar, and Md. Zulfiker Ali (2021) Socio-Demographic Characteristics and Major Problems Faced By the Farmers in Adopting Brri Dhan29 in the Coastal Areas Of Bangladesh, International Journal of Agricultural Extension and Rural Development Studies, Vol.8, No.4, pp.36-52

Keywords: Adoption, BRRI dhan29, Coastal area, Farmers, Problems, socio-demographic

The Relationship between Farmers’ Attitude towards the Improved Cassava Processing Technology and Adoption (Published)

This paper discusses the relationship between farmers’ attitude towards improved cassava processing technology and its adoption. About 360 participants [181 (50.3%) males and 178 (49.7%) females], strategically selected from Serengeti, Sengerema and Biharamulo districts in Mara, Mwanza and Kagera regions respectively in Tanzania responded questions on both attitude towards cassava processing technology and adoption of the same. Chi-square test indicated farmers’ difference in two components of adoption (involvement in pre-processing tasks and utilization of the cassava processed products) with two components (instrumental attitude and cognitive attitude) of attitude towards improved cassava processing technology. Further, direct logistic regression analysis indicated that attitude was not the only and sufficient variable uniquely explaining adoption of improved cassava processing technology despite having an influence on the same. Other variables such as attendance to training in improved cassava processing technology and intention to adopt the technology also uniquely explained adoption of improved cassava processing technology.

Keywords: Adoption, adoption of agriculture technologies, attitude, cognitive attitude, instrumental attitude

The Extent of Awareness and Adoption of UNESCO Conservation Guidelines Restoration Practices by the University Library Staff in South –East Nigeria (Published)

This study is to find out the extent of awareness and adoption of UNESCO Conservation Guidelines restoration practices by the university library staff in south east Nigeria. The instrument for data collection was questionnaire.  The statistical tests used in the data analysis included the summated score and t-test. The research questions were analyzed using the Summated score while the hypotheses were tested using the t-test. The result shows that university library staff extent of awareness of UNESCO restoration practices is accepted as being above average for only three (3) out of the twenty-two (22) items considered under UNESCO restoration practices. The accepted items are those with mean scores greater than the expected value of 3.00 on a 5-point Likert scale. We therefore conclude that there is a significant difference between university library staff extent of awareness and extent of adoption of UNESCO restoration practices. Furthermore, the result also indicates that the overall extent of awareness of UNESCO restoration practices by university library staff is 1.94 with a standard deviation of 0.27 on a 5-point Likert scale. The computed t-value is −64.540 with an associated significance probability of 1.0000, which is greater than 0.05. Thus, the test is not significance at 5% level of significance, since P>0.05. We therefore conclude that the extent of awareness of restoration practices in the UNESCO Conservation Guidelines by university library staff in South-East Nigeria is below average. The result also shows that the university library staff extent of adoption of UNESCO restoration practices is accepted as being above average for only three (3) out of the twenty-two (22) items considered under UNESCO restoration practices. The accepted items are those with mean scores greater than the expected value of 3.00 on a 5-point Likert scale. Furthermore, the reslt also indicates that the overall extent of adoption of UNESCO restoration practices by university library staff is 1.57 with a standard deviation of 0.15 on a 5-point Likert scale. The computed t-value is −155.561 with an associated significance probability of 1.0000, which is greater than 0.05. Thus, the test is not significance at 5% level of significance, since P>0.05. We therefore conclude that the extent of adoption of restoration practices in the UNESCO Conservation Guidelines by university library staff in South-East Nigeria is below average. Based on the findings, we recommends that: Government should sponsor Library staff to workshops, seminars and conferences nationally and internationally on the UNESCO Conservation Guidelines for acquisition of better Knowledge needed in using the UNESCO Conservation Guidelines.The university should provide an enabling environment to help the university library staff work effectively and use the UNESCO Conservation Guidelines in their restoration practices. The University Library staff should visit other Institutions of higher learning that uses UNESCO Conservation Guidelines for better knowledge, improvement and greater productivity.

Keywords: Adoption, Extent, Staff, awareness, restoration practices

Availability and Use of Agricultural Innovations and Adoption of Animal and Crop Technologies among Farmers in Sokoto State, Nigeria (Published)

The study assesses the availability and use of agricultural innovations and adoption of animal and crop technologies among farmers in Sokoto State, Nigeria. Structured interview schedule was used to collect data from one hundred and fifty respondents using a multi-stage sampling technique. Data were analyzed using both descriptive and inferential statistics. PPMC and t-test was used. Respondent’s mean age was 48 years’ 99.1% had contact with extension agents; 88.4% had access to between 1 and 5 hectares of land; 33.6% engaged in crop production; 29.9% engaged in animal rearing. Recommended crop spacing was adopted by 36.6% of the respondents; while 29.9% adopted improved breeds of livestock. Agricultural Development Project (ADP) was the most accessed (X = 2.97) information source. There was a significant relationship between use of agricultural innovations and adoption of both crop and animal technologies (r = 0.262; p < 0.000), while significant difference (t = 3.068; p < 0.05) existed in the adoption of crop technologies between respondents with low and high access to agricultural innovations. Efforts by relevant agencies to improve the availability and use of innovations relating to appropriate crop and animal technologies will ultimately increase farmer’s adoption of these technologies.

Keywords: Adoption, Availability, agricultural innovations, crop and animal technologies, sokoto state.

Drivers of Certified Rice Seed Use in Kilombero District, Tanzania (Published)

The main objective of this paper is to assess the drivers of adoption of certified rice seeds among farmers in Kilombero District of Tanzania and as well assess the factors that influences the intensity of adoption of certified rice seeds. The random sampling technique was used to collect data from 130 rice farmers through in-person interview. The data were analyzed using two econometric techniques. Firstly, a binary logit model was used to identify factors influencing adoption of certified rice seeds. Secondly, Tobit regression was used to analyze the determinants of the extent of adoption of certified rice seeds. Empirical findings of this study show that factors such as marital status, access to land, membership of farm association and income from off-farm activities, significantly influenced the adoption of certified rice seeds while the factors that significantly influenced the extent of adoption of certified rice seeds in the study area include education level of the farmers, marital status and the farmer’s access to land. From a policy perspective, this study recommends that farmers should be assisted to improve on these factors because adoption of certified rice seed varieties is important for increasing agricultural productivity.

Keywords: Adoption, Probit, Tanzania, certified rice seeds, logit

Analysis of the Adoption of Organic Farming Innovations in Pagerwojo District, Tulungagung Regency (Published)

The objectives of research are; (1) to analysis the adoption of organic farming innovations in Pagerwojo District, Tulungagung Regency, and (2) to determine the level of income from the adoption of organic farming innovations. Research is conducted in Pagerwojo District Tulungagung Regency, from April to August of 2020. Method of research is survey and sampling technique is simple random sampling. Result of research indicates that the application of organic vegetable farming in Pagerwojo District, Tulungagung Regency is divided into four categories, which are: conventional category for very low application rate, knowing- organic category for low application rate, interest-in-organic category for moderate application rate, and toward-organic category for high application rate

Keywords: Adoption, Innovation, Organic farming

Factors Challenging the Adoption of Cloud Computing Application in E-Learning among Polytechnics in Northeastern Nigeria (Published)

The trend of teaching and learning actives is moving fast towards cloud computing application as the universe becoming global village. The aim of this research is to determine factors that are responsible for the challenges of adopting cloud computing application in e-learning system among Polytechnics in the North East, Nigeria. Sampling techniques was used in to gathering data and average coded total was used in data analysis. The findings of the research revealed that cloud computing application is associated with following challenges: delay/denial of service, compatibility issue, ICT infrastructure, lack of trained personnel; breach of trust, poor policy, managerial issue, confidentiality, integrity, inadequate user access and technological bottlenecks. Also, the research shown that academic and IT staff are familiar with cloud computing application. The study recommended among other things using compile application (user will not have access to the address link) for effective security.

Keywords: Adoption, Application, Cloud Computing, E-learning, Nigeria, challenging, polytechnics northeastern

Exploring the Effectiveness of Agricultural Technologies Training among Smallholder Farmers in Sub-Saharan African Communities (Published)

Knowledge and capacity development on improved farm technologies and techniques are essential for agricultural growth. Despite the extension effort to facilitate adoption and diffusion of innovation through farmers visit and training expected transformation in food production process is yet to be achieved hence, there is the need to evaluate the effectiveness of farmers’ engagement in technologies development. This study was carried out to ascertain the effectiveness of agricultural technologies training among smallholder farmers in Sub-Saharan African communities. Multistage sampling techniques were used to select 200 smallholder farmers. The respondents consist of the lead and trainee farmers in the spread of knowledge and support the technology adoption which is the distinctive aspect of the study. Data were collected using focus group discussions, in-depth interviews and structured questionnaires. The collected data were analysed using deceptive statistics, likert type scales and spearman correlation.  The results of the study revealed that agricultural technologies training were very effective among the smallholder farmers. A great proportion (70.5%) of the farmers indicated that the training was very effective.  There was a rapid increase (85%) in the level of adoption of agricultural technologies after the participatory training among the respondents compared to pre-training (49.5%).  The findings also revealed that 13 Good Agricultural Practices (GAPs) technologies were fully adopted by the majority of the smallholder farmers.  In addition, our results also showed that there was a strong positive correlation (r = 0.001**, p<0.05) between agricultural technologies training sessions and adoption of Good Agricultural Practices (GAPs).  The results reported that the use of participatory agricultural technologies training and trust in the lead farmers influenced farmers’ decisions to adopt and implement the recommended good agricultural practices technologies. The study recommends a policy agenda of Government that will favor improvement of agricultural extension and training for rural development to promote agricultural productivity, improving standard of living of smallholder farmers and national food security

Keywords: Adoption, Good agricultural practices, Technologies, lead farmers, smallholders

Social Factors Affecting Adoption of Zero-grazing Dairy Farming Technology among Smallholder Farmers in Bondo SubCounty, Kenya (Published)

Adoption of zero-grazing technology in Bondo Sub-County has remained low at 4-8 percent despite its introduction in the area in 1990s. No in-depth analysis has ever been conducted in Bondo Sub-County on the factors responsible for low adoption of this technology. Knowledge gaps exist on practices of successful zero-grazing dairy farming that if addressed may result to an increase in milk production. The purpose of this study was to analyze social factors influencing adoption and performance of zero-grazing dairy farming among smallholder farmers. A study was conducted on a sampled population of 279 from a target population of 4253 smallholder farmers. This consisted of adopters and non-adopters of the technology. Sampling techniques were used to select households. The results showed that age, gender and farm experience significantly influenced adoption of dairy farming technology. The study concluded that age, gender and farm experience influence adoption of technology in the area.  

Keywords: Adoption, Dairy farming, bi-probit model., zero-grazing

Factors Influencing Radio Adoption Decision of Rice Farmers in the Dissemination of Agricultural Information in Zamfara State (Published)

This study examine the factors influencing radio adoption decision of rice farmers in the dissemination of agricultural information in Zamfara state. The research study applied agenda setting theory to show how selection of topics and packaging of agricultural content impact on rice farmer’s uptake of agricultural information. The research use a structured questionnaire to collect data for the study. A multi-stage, simple random and purposive sampling techniques were adopted to select a sample of 350 farm respondents. The data collected were analyzed using a descriptive statistics such frequency and percentage and logit regression analysis to estimate factors influencing radio adoption decision in knowledge sharing. The estimate shows that, age, farming experience, access to agricultural information via radio, association membership and gender are significant at 5%, 1% and 10% respectively. It is therefore recommended that, more radio stations should be develop and should also partner with agriculture institutions to overcome challenges that both side experience

Keywords: Adoption, Agriculture, Decision, Factors, Information, Radio, Rice Farmers, dissemination, influencing

International Financial Reporting Standard (IFRS) Adoption and Revenue Generation: A Descriptive Study of Nigeria and Ghana (Published)

Years after the inception of International Financial Reporting Standards (IFRS), most countries of the world now permit its utilization in their countries including West Africa countries such as Nigeria and Ghana. However, some countries of the world still have not subscribed to the IFRS situation. It is thus necessary to examine the situation of things with the countries that have adopted to know if the adoption has contributed to their growth favourably or adversely. This study adopted expost facto research design to examine how IFRS has influence Revenue base of the selected countries (Nigeria and Ghana). The study concludes that it is in the best interest of developing countries to adopt IFRS. The IFRS ship is already making its way around the world as a single set of high quality global accounting standards and also facilitating revenue flow into the country. Therefore, the earlier other countries come on board, the better for them.

Keywords: Adoption, Ghana, International Financial Reporting standard, Nigeria, Revenue Generation, descriptive study

Assessment of Technology Adoption in Maize Production by Small Scale Farmers: Case of Perkerra Irrigation Scheme, Baringo County, Kenya (Published)

Maize is one stable food grownall over Kenya including Perkerra Irrigation Scheme. However, over the years, its production has been on decline due to many challenges including; decrease in land as result of increase in population, loss of soil fertility, use outdated technologies which in return would sustain or increase production. Despite the availability of these technologies, small scale farmers in Perkerra irrigation scheme had not yet adopted them. The purpose of study was to determine the influence of the extension services, access and utilization of available information on modern techniques and social economic factors hindering the adoption. The study targeted 798 farmers from Loropil, Ng’oswe,Ng’ambo and Labos. Multi stage sampling was applied to draw a total of 100 participants. Data was collected by the use of questionnaires which applied both closed and open ended questions. Data was analyzed by the use of Multiple Linear Regression method so as to get the coefficients of the independent variables and the importance on the adoption of technology. Spearman’s method was also used to determine the correlation coefficient. The results showed that 53% and 43 % of the respondents were males and females respectively. 47% whose education level was 57% attained primary level. Social economic factors were significant in determining the level of technology adoption at 95% level of significance and it had a p-value of 0.03 and hence statistically important. Most farmers (58%) received extension services from the Kenya Seed Company. Radio and public assembly (Baraza) was the main source of information. Based on these findings, both the county and national government should employ more extension officers and ensure subsidization of the basic farm inputs like seeds and fertilizers.

Keywords: Adoption, Productivity, Technology

Assessment of Sources of Agricultural Information on Adoption of Maize Production Technologies in Ardo-Kola local Government Area, Taraba state, Nigeria (Published)

The study assessed the sources of agricultural information on adoption of maize production technologies in Ardo-Kola Local Government Area, Taraba State, Nigeria. Multi-stage sampling techniques were used to select respondents for the study. In the first stage, Agricultural Development Programme (ADP) block in the local government area is known as Iware block were considered for the study.  Stage two, all the cell in the extension block were considered for the study. Stage three, it involve systematic sampling of twenty (20) respondents from each of the eight (8) cells were selected by taking respondents randomly. In all, a total of one hundred and sixty respondents as mummarized and 150 filled questionnaires were returned. Descriptive statistics and multiple regressions were used to analyse the information collected from the area. The result showed that many (67.33%) of the sampled farmers sourced their information from extension agents. The result of the socio-economic characteristics of maize framers revealed that 39.30% of the respondents falls within 36 – 50 years of age, most of them are on active and productive. Regression result shows that the coefficient of determination (R2) was 0.89, implying that (89%) of the variations in sources of Agricultural Information in the adoption of maize technologies were explained by the variables in the model. The result revealed that eight out of the twelve variables estimated positive and economic, economentive and statistically significant at 5 level. The study recommends that provision of information resources center in the rural area is of paramount important in order to facilitate easy access to agricultural information among farmers in the study area.

Keywords: Adoption, Technologies, extension

Adoption of International Financial Reporting Standards in Nigeria: A Conceptual Appraisal (Published)

A recent reality of globalization is the harmonization of accounting standards. Accounting is said to be the language of business; if this assertion holds true, then the move by the International Accounting Standards Board (IASB) to harmonise accounting standards used in the preparation of financial statements across the world is a move in the right direction. This study examined the adoption of International Financial Reporting Standards (IFRS) in Nigeria with particular emphasis on the prospects and challenges of IFRS adoption in Nigeria. The major objective of the study was to identify the benefits and challenges of adopting International Financial Reporting Standards (IFRS) in Nigeria. The descriptive research design was used in the investigation that led to the production of this paper. Data were initially collected through review of existing literature and thereafter through questionnaire administration and personal interviews. Tables and percentages were used in summarizing data obtained. Based on the results of the study, it was found that adoption of International Financial Reporting Standards (IFRS) in Nigeria will help Nigeria and Nigerian corporations, among other benefits, secure access to global capital markets. Thus, the study concluded that Nigeria will benefit to a significant extent from the adoption of IFRS. One of the recommendations made was that Government at all levels, financial regulatory agencies, professional accountancy bodies, private and public companies and institutions, and accountancy firms should fast-track IFRS education in order to boost the acquisition of IFRS knowledge and competences.

Keywords: Adoption, Appraisal, Financial, International, Nigeria, reporting standards

The New Family Code and Some Aspects of Surrogacy Adoption (Published)

At a time when the Family Code was still at the stage of the project, the adoption of the Law on Reproductive Health created difficulties as this law did not foresee anything about the procedures to be followed by the ordering parents to legally register the child as a child theirs. To fill this legal vacuum in the Family Code was expressly provided, in Article 261, that for surrogative adoption, provided for in Law no. 8876, dated 04.04.2002 “On Reproductive Health”, the same criteria and procedures as provided in this Code and relevant legislation apply. In this regard some problems arise depending on use of surrogative technique. In this scientific paper I will give my contribution in this field to better understand this new area of family law that is being developing every year in Albania.

Keywords: Adoption, New Family Code, Surrogacy

Comparative Analysis of System of Rice Intensification and Traditional System of Rice Production in Abi L.G.A, Cross River State, Nigeria (Published)

This study compared the System of Rice Intensification and Traditional System of Rice Production in Abi L.G.A, Cross River State, Nigeria. The specific objectives included the description of socio-economic characteristics of rice farmers in Abi L.G.A, determination of the rate and levels of adoption of SRI, etc. Data were obtained from primary and secondary sources. Two-stage sampling technique was used in the selection of 100 respondents. Descriptive statistics, t-test and Likert scale were employed for analysis. The major findings of the study shows that, majority (78%) were males and 88% of respondents has rice farm sizes ranging from 1-5ha. The rate of adoption was 50% with 4 levels of adoption of the principles of SRI. The t-test analysis revealed t-calculated value of 8.40 greater than t-tabulated. Meaning that adoption of SRI enhanced the income of the adopters. It is recommended that participation of rice farmers during SRI demonstration be encourage.

Keywords: Adoption, Income, Production

Influence of Organizational Arrangement and System Complexity on Adoption of Integrated Financial Management Information System by Uasin Gishu County Government, Kenya (Published)

Over the past decade, developing many countries has increasingly embarked on efforts to computerize their government operations, beginning especially with the public financial management (PFM). Among the most common systems implemented is the integrated financial management information system (IFMIS). The system computerizes and automates key aspects of budget execution and accounting operations across institutions of government. The study investigated factors affecting the implementation of IFMIS in Uasin Gishu County Government. Based on the study, this paper explores the effect of organizational arrangement and system complexity on successful implementation of IFMIS in Uasin Gishu County. The study employed a correlation research design. Stratified random sampling method was used to select 170 respondents from a target population of 566 County’s employees who used IFMIS. Data was collected by means of a questionnaire and was analysed using descriptive and inferential statistics. The findings of this study revealed that organization arrangement (β=.51, P-.000) had a significant effect on implementation of IFMIS in Uasin Gishu County. However, system complexity (β=.01, P-.000) had no significance effect on implementation of IFMIS. Therefore, the study recommended that the Uasin Gishu County government should embrace change of management since it enhances many positive benefits to an employee’s life, including a better greater job satisfaction, more autonomy, increased energy, creativity, motivation and morale. As work becomes more sophisticated and more technology-dependent, the importance of virtual teams will increase rapidly.

Keywords: Adoption, IFMIS, Integrated Financial Management Information System, Kenya, Organizational Arrangement, System Complexity, Uasin Gishu

Analysis of factors influencing sustainable adoption of improved maize technologies among smallholder farmers in Ugenya Sub-County, Kenya (Published)

Most smallholder farmers who account for more than 70% of the maize produced in Kenya are perpetually food insecure and stuck below poverty level. Sustained maize yield increase largely depends on long term adoption of modern farming technology. However, despite the high yields associated with modern maize technology promotion during and shortly after implementation phase of many projects, sustainability of the technologies still remains a challenge for smallholder maize producers in Kenya. The objective of this study was to analyse factors that influence sustainable adoption of maize technologies beyond the promotion phase among smallholder farmers in Ugenya Sub-County. An ex post facto research was carried out where one hundred and eighty eight smallholder farmers were selected through simple random sampling from purposively selected study population in Ugenya Sub-County. The data was subjected to Independent 2-Sample T-Test and multiple regression analysis. Maize yields obtained by inputs subsidy beneficiaries and non beneficiaries during post-subsidy support phase were not statistically significant (p>0.05). Except for on-farm labour availability and farmer’s farming experience (p<0.05) all other socio-economic, technical, management and institutional factors known to influence farming technology adoption had no significant influence on average maize yield (p>0.05) in the study area. The study recommended that smallholder farmers should operate under a functional structure such as farmers’ association that will support timely access to key factors of production, optimize on benefits of the economies of scale, enforce sustainable practices and serve as a linkage to key enterprise value chain actors.

Keywords: Adoption, Smallholder, Sustainable, Technologies

An Application of Subjective Norm Construct and Consumer innovativeness on Adoption of New Mobile Phones among Students in Ekiti State University, Ado-Ekiti (Published)

This study examined the effect of subjective norm and consumer innovativeness on adoption of new mobile phones among students of Ekiti State University, Ado-Ekiti. The study was based on Ajzen’s theory of planned behaviour and Rogers’ theory of adoption. Data were obtained from a sample of 389 respondents out of a population 13,798 full-time undergraduate students of the institution using stratified random sampling technique. 380 copies of the structured questionnaire administered were duly completed and useable giving a 97.6% response rate. Multiple regression analysis was used to test the research hypothesis. The result showed that subjective norm and consumer innovativeness had a combined positive effect on adoption (0.782), subjective norm’s effect was 0.315 but it was insignificant (p > 0.05, p = 0.286); meaning that, subjective norm had no significant influence on adoption of mobile phones. The study concluded that students have the drive or are innovative in their quests to own new phones and this accounts for the high number of new phones usage on campuses. The study further revealed that they are not influenced by their friends or peers (subjective norm) in the acquisition of new phones. The study recommended that marketers and promoters of mobile phones must recognize the degree of innovativeness and eagerness among students to purchase novel phones out of their own freewill. They should package their marketing and promotion efforts to reflect the uniqueness of each customer, as students are not influenced by peers or friends in the adoption of new phones.

Keywords: Adoption, consumer innovativeness, subjective norm, theory of planned behaviour.

Adoption of Brri Dhan28 in the Coastal Areas of Bangladesh (Published)

The main purpose of this study was to determine the adoption of BRRI dhan28 in coastal areas of Bangladesh. The study was conducted in three villages (Shimulbaria, Balitha and Fingri) of Fingri union under Satkhira Sadar Upazila of Satkhira district. In this study, 75 farmers were selected as sample following simple random sampling technique, compiled, coded, analyzed and interpreted as per objectives.Majority of the respondents were middle aged (50.7%), had primary level of education (64%), small family size (49.3%), and large farm size (64%). The respondents had medium income (66.7%), medium extension contact (62.7%), and low farming experience (53.3%). It was also found that majority of the respondents had medium knowledge (81.3%) on rice cultivation which helped them to adopt and carry on the BRRI dhan28 technology. Majority of the respondents had medium adoption (77.3%) of BRRI dhan28 in coastal areas. Out four rice varieties (BRRI dhan28, BRRI dhan50, Super miniket dhan and BRRI dhan47) BRRI dhan28 ranked first in respect of extent of adoption (54.92%). On the other hand comparative profitability of BRRI dhan28 was more than other varieties on the basis of area under cultivation, average yield, average selling price and average net income. High market price and non- complexity of cultivation procedure were two most important benefits of adopting BRRI dhan28. So it is concluded that if policy-maker and extension organizations concentrate on these factors, they are more likely to succeed in making the respondents more favorably disposed to adopt BRRI dhan28 in coastal areas of Bangladesh.

Keywords: Adoption, BRRI dhan 28, Coastal area