This study aimed at analysing the role of reporting non-financial information in the decision making of private institutions in Rwanda. A conceptual framework indicating interaction between variables was drawn. The independent variable that is Reporting of non-financial information was measured by environmental reporting, governance reporting, sustainability and employee satisfaction. The dependent variable that is decision making was measured by increase in market share, customer satisfaction, quality management, environmental protection. A positivism and phenomenological approach was used in the study. A multi-strategy that triangulates different research strategies was adopted. Data was collected from both primary and secondary sources using questionnaires, interviews and on desk research. A population of 20 companies was taken from which 12 companies were selected purposively. Results indicated that non-financial information plays a very important role in the decision making. Results revealed that non-financial information helps managers in making decisions about market share, quality management, and environment protection. Based on the results the researcher concluded that non-financial information should be part and partial of management reports. In the view of the importance of financial information in the decision as indicated by various scholars in the previous studies, coupled with the increased importance of non-financial information, the researcher developed a balanced scorecard model that integrates both financial and non-financial information in the decision making of private institutions
Keywords: Decisions Taken, Non-Financial Information, Private Institutions, Rwanda
