Reflecting on the Debates and Action of Mixed Methods Adoption in Business Research: Why Postgraduate Researchers Should Start Thinking This Way

Abstract

The purpose of this paper is to evaluate the philosophical arguments underpinning the choice of mixed method [MM] research design. However, the study concluded that mixing research methods in business research is important as it helps to strengthen findings and recommendations arising from a given research study. More so, we recommend for postgraduate researchers to rationalise their choice of mixing methods based on complementarities, research priority, purpose and the implementation of findings and not on the basis of philosophical ontology and epistemology. This has been found to be the reason underpinning the much-lauded arguments in the adoption of mix methods

Keywords: Concurrent, Mixed Methods, Sequential, qualitative, quantitative


Article Review Status: Published

Pages: 38-45 (Download PDF)

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