A STATISTICAL MODEL OF ORGANIZATIONAL PERFORMANCE USING FACTOR ANALYSIS – A CASE OF A BANK IN GHANA

Abstract

The growth and progress of any organization depends on its ability to perform at the highest level on a continuous basis. Knowing what determines organizational performance is important especially in the context of the current Ghanaian banking business environment because factors identified to be driving performance could be given priority attention in order to improve or maintain the organizational performance. This paper reports on an investigation into what is influencing the performance of a given bank in Ghana. Two hundred and ten (210) respondents were used for the study. Among other things, the study results reveal that there are four dimensions informing the performance of the bank, which accounted for 63.5% of the variance in the original variables. In conclusion, the dimensions adduced to be influencing the performance of the bank were: Repeat purchase, Customer experience, Customer satisfaction and Intelligent responsiveness. Management of the bank are encouraged to focus on these dimensions to ensure that the performance of the bank is at the prime.

Keywords: Factor analysis, Organizational Performance, Principal Component Factoring


Article Review Status: Published

Pages: 38-46 (Download PDF)

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