Internet helps the marketers to build relationships with customers and it creates value for customers. For the individuals now the traditional way of shopping has become inadequate due to the technological innovations. In this paper we mainly focus on the factors affecting the online buying behaviour and examine those factors to see how they can affect the shopping behaviour. To identify the potential factors that influenced customers buying decision was also examined. In this paper, we classified some important factors of consumer online buying perception; they are- personal, cultural, economic, social, technological and psychological. There is a possibility of losing money and financial details that has a negative impact on attitude toward online shopping.
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