International Journal of Business and Management Review (IJBMR)
Vol11, Issue 3, 2023
Cross Promotions and Brand Loyalty: International Fast-food Brands in Nairobi, Kenya.Authors: Valarie Katemi, Robert Arasa and Margaret Nganu Keywords: : Fast Food, International, Kenya, Nairobi, brand loyalty, cross promotions DOI: https://doi.org/10.37745/ijbmr.2013/vol11n3110 Article Pages: 1-10 |
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Effects of Change Management on Firm Performance: A Case Study of Mira Purification LTD AbujaAuthors: Mmeje U.D, Onibon M.T.G, Rauf, R. I. Keywords: Identification, Performance, Planning, change management process, evaluation and communication DOI: https://doi.org/10.37745/ijbmr.2013/vol11n31128 Article Pages: 11-28 |
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Capital Structure and Financial Performance of Quoted Manufacturing Firms in NigeriaAuthors: Akinrinola, Olalekan Oladipo; Tomori, Oluwatosin Gloria; Audu, Solomon Ibrahim Keywords: Capital Structure, Financial Performance, Manufacturing Firms, Return on Assets DOI: https://doi.org/10.37745/ijbmr.2013/vol11n32947 Article Pages: 29-47 |
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Innovative Marketing Skills and Business Performance of Small and Medium Scale Enterprises (SMEs) in Akwa Ibom State, NigeriaAuthors: Justina Ekom Ekong, Abasiama Asuquo Mfon and Nkanikpo Ibok Ibok Keywords: Business Performance, Innovative marketing skills, Small and Medium Scale Enterprises (SMEs), attractive pricing patterns, creative promotional strategy, distribution network, improved product quality DOI: https://doi.org/10.37745/ijbmr.2013/vol11n34864 Article Pages: 48-64 |
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An analysis of factors for increase in financial turnover gap between construction companies established during same time period in KSAAuthors: Ashraf Ali Mahboob Ali Shah Keywords: Corporate Management, Financial Performance, Success/failure factors, construction companies, site management DOI: https://doi.org/10.37745/ijbmr.2013/vol11n36588 Article Pages: 65-88 |
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Email ID: editor.ijbmr@ea-journals.org
Impact Factor: 8.72
Print ISSN: 2052-6393
Online ISSN: 2052-6407
Journal DOI: https://doi.org/10.37745/ijbmr.2013
Issue DOI: https://doi.org/10.37745/ijbmr.2013/vol11n3
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