Give Us Junk: A Short Case Study on Dilemma of the Entrepreneur

Abstract

A Short Case Study on Dilemma giving equal importance and weightage to the two options available for an entrepreneur in a tricky business situation.  The dilemma case aims to leave the reader with a choice to be made on one of the two options though both the options are seemingly equally well balanced.  The pros and cons of each option needs to be weighed under the specific circumstances of the case and also in light of the risk appetite of the Entrepreneur. 

Keywords: small and medium enterprises; business growth; dilemma; business performance; risk management

Article Review Status: Published

Pages: 61-65 (Download PDF)

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