Sentul City Coorporation has long been producing various types of houses at different prices. The hedonic price method can generally be applied to evaluate the costs of the environment, where data from environmental prices cannot be seen directly on the market (Turner et al. 2007). The purpose of this study is to analyze the factors that affect the selling price of the house at Sentul City Coorporation and to analyze the model to determine the selling price of the house at Sentul City Coorporation. This research was conducted at Sentul City Coorporation. This research start from February 2018 to March 2018. This study uses a quantitative approach. The first step is to choose the independent variable that will be analyzed. It influence in determining the selling price model of the house. Analysis of the factors that influence the selling price of the house at Sentul City Coorporation applies the Hedonic Price Method. This study find a conclution that the factors which is significantly affect the selling price of the house are the building area of the land area, the distance to educational facilities, and the distance to the shopping center. From the price model is obtained if the building area increases by 1 meter square, the selling price of the house will increase by 0.009 billion or Rp. 9,000,000.00, if the land area increases by 1 square meter, the selling price of the house will increase by 0.010 billion or Rp. 10,000,000.00.
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