International Journal of Business and Management Review (IJBMR)

EA Journals

Egyptian Consumer Private Label Brand Product Purchasing Decision Factors

Abstract

Company that is not able to sell mass products found the private labels a solution for successful business, private label brand it’s a new group of products setting up by retailer own product line and facility, the aim of the study is to clarify the Egyptian consumer purchasing decision (CPD) factors which push the consumer to buy the private label brand (PRB)

Keywords: Consumer Purchasing Decision, Private Label Brand, Supermarket

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This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License

 

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Email ID: editor.ijbmr@ea-journals.org
Impact Factor: 8.72
Print ISSN: 2052-6393
Online ISSN: 2052-6407
DOI: https://doi.org/10.37745/ijbmr.2013

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