International Journal of Business and Management Review (IJBMR)

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The “Selling Fake and Fighting Fake” Game between E-Commerce Shops and Platforms

Abstract

In recent years, China’s e-commerce has developed rapidly, and at the same time, many problems have been raised such such as the proliferation of counterfeit goods. In this paper, the game model is used to analyze the relationship between “selling fake” in e-commerce shops and “fighting fake” on platforms. The game results show that whether a store sells fake goods or not depends on the extra profit, punishment intensity and supervision cost of the platform. According to the research results, combined with the actual situation of China’s e-commerce market, this paper will put forward the corresponding Suggestions. 

Keywords: E-Commerce, Platform "Fighting Fake", Shops "Selling Fake", game

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This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License

 

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Email ID: editor.ijbmr@ea-journals.org
Impact Factor: 8.72
Print ISSN: 2052-6393
Online ISSN: 2052-6407
DOI: https://doi.org/10.37745/ijbmr.2013

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