FACTORS DETERMINING FIRMS’ STRATEGY OF INTERNATIONALIZATION: A CASE STUDY ON POLAND

Abstract

The purpose of this paper is to examine the determinants of an internationalization strategy and its impact on success and business performance. To achieve this objective, data were collected through surveys using a structured questionnaire administered to 385 Polish small and medium-sized enterprises (SMEs) that are involved in launching and developing their products in international markets. A confirmatory factor analysis was conducted to examine the reliability and validity of the measurement model, and the structural equation modeling technique was used to test the research model. The results of the study confirm that internationalization strategies of Polish SMEs are influenced by six factors that are: managerial expertise, dynamic capabilities, risk aversion, alliance capabilities, foreign market orientation and markets knowledge

Keywords: Alliance, Business, Internationalization, Management, Performance, Risk, Strategy, Success


Article Review Status: Published

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