International Journal of Library and Information Science Studies (IJLISS)

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Application of Social Media in Marketing of Library and Information Services in Public Tertiary Institution Libraries in Lagos State: A Case Study of University of Lagos, Akoka and Lagos State University, Ojo-Lagos, Nigeria

Abstract

The paper aims to explore different applications of social media for marketing of library and information resources and services in public tertiary institution libraries in Lagos State. It investigates the respondent’s attitude towards the usefulness of social media in marketing of library services. A survey research method was administered by using a peer-reviewed and pilot-tested questionnaire. Data were collected from library professionals working at University of Lagos, Akoka-Lagos and Lagos State University, Ojo-Lagos. Findings showed that respondent’s attitude were positive; majority agreed that the use of social media is important to capture the attention of online users and helps in distance learning and knowledge sharing. Respondents recommended the use of Facebook, Wikis, LinkedIn, Blogging, YouTube and online groups for marketing different library services. They indicated that inadequate training opportunities, lack of knowledge, privacy and identity theft, slow speed of internet and electricity failure are the problems for applying social media in the both libraries in Lagos State for marketing library resources and services. They demanded for trainings for social media usage and suggested that libraries should develop social media page for maximum exploitation of library services. Study recommends that libraries should develop their marketing plan for utilizing social media for news and service alerts and quick updates to online users.

Citation: Okusaga Tajudeen O., Akalumhe Kareem O., Sulaiman Abiola Moyosore  and Ekeh Esther Motunrayo (2021)  Application of Social Media in Marketing of Library and Information Services in Public Tertiary Institution Libraries in Lagos State: A Case Study of University of Lagos, Akoka and Lagos State University, Ojo-Lagos, Nigeria, International Journal of Library and Information Science Studies, Vol.7, No.5, pp.19-35

Keywords: social media; library marketing; online marketing; World Wide Web; Web 2.0

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Email ID: editor.ijliss@ea-journals.org
Impact Factor: 7.89
Print ISSN: 2059-9056
Online ISSN: 2059-9064
DOI: https://doi.org/10.37745/ijliss.15

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