This work analysed the aesthetics of NTA – Uyo 7:00pm newscast. The study adopted the content analysis research method with coding sheet as instrument for data collection. The population of the study comprised all the editions of NTA-Uyo 7:00pm news presentations from February 1 to 28, 2017 which amounted to twenty-eight (28) editions. The study adopted the census sampling approach to sample all the editions of NTA-Uyo 7:00pm news bulletins for the month of February, 2017. The major objectives of the study were to find out the aesthetic elements deployed in NTA-Uyo 7:00pm news presentation and to find out the aesthetic lapses that persist in NTA-Uyo 7:00pm presentation. It was found that the aesthetic elements deployed in NTA-Uyo 7:00pm news presentation were music, time, sound, motion, colour and space. Also, it was found that the aesthetic lapses that persist in NTA-Uyo 7:00pm news presentation were poor/ bad lighting manipulation and low/poor picture quality. Based on the findings of the study, the researcher recommends that the producer(s) of the 7:00pm news on NTA-Uyo should enroll in Applied Media Aesthetic courses so as to be equipped with the knowledge of Aesthetics and be capable to produce aesthetically ordered and arranged news programmes.
Keywords: Aesthetic Elements, Aesthetic Value, Aesthetics, Applied Media Aesthetics, NTA-Uyo, News Presentation, Newscast, Pleasure Theory
