This work analysed the aesthetics of NTA – Uyo 7:00pm newscast. The study adopted the content analysis research method with coding sheet as instrument for data collection. The population of the study comprised all the editions of NTA-Uyo 7:00pm news presentations from February 1 to 28, 2017 which amounted to twenty-eight (28) editions. The study adopted the census sampling approach to sample all the editions of NTA-Uyo 7:00pm news bulletins for the month of February, 2017. The major objectives of the study were to find out the aesthetic elements deployed in NTA-Uyo 7:00pm news presentation and to find out the aesthetic lapses that persist in NTA-Uyo 7:00pm presentation. It was found that the aesthetic elements deployed in NTA-Uyo 7:00pm news presentation were music, time, sound, motion, colour and space. Also, it was found that the aesthetic lapses that persist in NTA-Uyo 7:00pm news presentation were poor/ bad lighting manipulation and low/poor picture quality. Based on the findings of the study, the researcher recommends that the producer(s) of the 7:00pm news on NTA-Uyo should enroll in Applied Media Aesthetic courses so as to be equipped with the knowledge of Aesthetics and be capable to produce aesthetically ordered and arranged news programmes.
This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License