Mass media have been an indispensable fulcrum of development, especially in the West from where they were imported to Africa. However, realities in Africa continent have failed and weakened mass media potential as development resource, as vast population of Africans live in the rural areas without access to mass media offerings. Besides, those areas have poverty of electricity, good roads and other facilities, making the mass media dread to tread the terrains. Illiteracy, diseases and poverty define the rural areas of Africa, and a man needs a measure of education to understand the media messages. This has put the government and development agents at sixes and sevens with regard to
Keywords: Africa, Mass Media, Under-Development
