International Journal of International Relations, Media and Mass Communication Studies (IJIRMMCS)

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Substantiating Public Relations Contributions to Organizational Success in Nigeria’s Banking Sector

Abstract

This paper attempts to substantiate the contributions of public relations in Nigeria’s banking sector. This is against the backdrop of a seeming neglect for the profession. In gathering data for the work, the survey method was complemented with in-depth interviews. The study found that banks generate a public relations philosophy, that public relations makes important contribution to the success of the banking sector and also that a good reputation positively affects an organization’s (including banks) positive performance. It is therefore recommended among others that banks in Nigeria should elevate the status of their PR departments and better appreciate them while the PR executives should have a multi-disciplinary training that makes them competent in business administration and others.

Keywords: Banking, Nigeria, Organizational Success, Public Relations

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This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License

 

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Email ID: editor.ijirmmcs@ea-journals.org
Impact Factor: 8.02
Print ISSN: 2059-1845
Online ISSN: 2059-1853
DOI: https://doi.org/10.37745/ijirmmcs.15

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