Impact of Social Media on Agricultural Extension in Kenya: A Case of Kesses District


The introduction of social media and web 2.0 applications has opened up a platform that agricultural extension officer’s, farmers, agricultural institutions and non-governmental institutions utilize to disseminate and exchange agricultural information. The objective of the study was to assess the use of social media as a source of agricultural information with reference to farmers in Kesses District. The study adopted a descriptive survey and the major data collection tools were interviews from farmers who use social media platforms. The study purposively sampled farmers in Kesses District and data was analyzed both descriptively. From the analysis, it is evident that there is immense need for agricultural information among farmers in Kesses District. The study reveals that farmers in Kesses District have diverse source of agricultural information for example the internet, social media and extension services. Majority of farmers approach the use of social media in agricultural information seeking with a positive attitude, pointing to the assumption that social media is largely beneficial and convenient as a source of agricultural information. Among the most common challenges faced include poor network access, power outages, and costly charges when accessing the internet. This study recommends that information centers can be established in Kesses District whereby farmers can obtain agricultural information online and that social media should be fully utilized to provide; feedback, complement extension programs, access local and international markets and complement communication campaigns whose goal is to bring about agricultural development.

Keywords: Agriculture, Farmer, Information, Kenya, Social media, extension

Article Review Status: Published

Pages: 30-36 (Download PDF)

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