The intent of this research is to bring out strategic impact of one of the facet of the employee engagement – work life balance in high precision service industry and analyse it’s impact on Performance, Productivity and Profitability as popularly known as ‘3P’. .Author has tried to highlight the importance of employee engagement through instituting systems and practices of work-life balance on performance, productivity and profitability of the organisation. Accordingly author has chosen aviation industry which is characteristically known as high demand service industry. Background and introduction highlighted the key rationale and understanding of the research area and literature review has been provided to create an academic platform to conduct the research. Author has chosen case based approach to investigate the key research aim, objectives and questions to present comprehensive analytical insights on the area. Conclusion and recommendation has been made to value add in the subject area and towards future research.
Keywords: Aviation Industry, Employee Engagement, Performance, Productivity
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