: Effectiveness of implementation of operational strategies in NGOs in Kenya is inadequate. Strategies put in place by implementers are insufficient to ensure optimal service delivery to the beneficiaries. The study examined factors affecting implementation of operational strategies in non–governmental organizations in Kenya. It investigated the influence of resource allocation, competitive priorities, information technology and core competencies. A survey of employees at ActionAid International Kenya was conducted using a structured self-administered questionnaire. Data was analyzed using SPSS. The findings show that aligning operational strategies with resource availability enhances success in operational strategy implementation, and strategic resource allocation mechanisms avail the requisite equipment. Also, adoption of information technology and development of organizational core competencies increases the effectiveness of operational strategy implementation. For organizations to achieve their mandates more effectively and efficiently, the study recommends establishment of a strong cohesive management team with the right skills, adoption of up-to-date market-relevant information technologies to maximize on the core competencies, and more strategic selection of competitive priorities
Keywords: Competitive Priorities, Information Technology, Non-Governmental Organizations, Operational Strategies, Resource Allocation
