Pentecostal churches’ ownership of channels is a relatively new trend in Nigeria; apparently, it is one of the aftermaths of deregulation of broadcasting industry in the country. By the application of uses and gratifications theory; this paper investigated Nigerian audiences’ perception of Pentecostal churches’ ownership of digital satellite television channels. Survey research method was adopted for the study and a sample of 300 respondents was drawn using multi-stage sampling techniques, whereas the questionnaire served as the instrument of data collection. The work’s major finding is that the public perceives Pentecostal churches’ ownership of channels as a welcome development in Nigeria; they uphold the channels’ airing of miracles, albeit with regulations. Again, it found out that broadcasting of such religious programmes help to draw people closer to their Creator.
This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License