The theory of diffusion of innovation is very popular and widely tested theory in the process of diffusion of information among the wider society. Information system effects on the decision making process. Right information in right time can make the right decision. The aim of this study was to examine the implication of diffusion model in the process of adoption and practices of organic farming in Nepalese context. The study was conducted among the 578 farmers of four districts by selecting purposively. Structured questionnaires survey was done to collect their experiences. As a theoretical process of diffusion model: initially farmers collected the information from neighbors, radio & TV and other sources and thought about its cost and benefit and decide to adoption. After its practice, more than 95% felt satisfaction and suggested to other people also to involve in the organic farming. Finally, more than 98% confirmed its necessity of continuation in future also. No any farmer decided to discontinue of organic farming in near future. There is significant improvement in the socio-economic status of farmers after involvement in organic farming so that farmers are eager to continue it. Some of the farmers have reported its challenges also which needs to be addressed by the government authorities and other concerned organization to increase the numbers of organic farmers.
Keywords: Diffusion Model, Implication, Nepal, Organic farming, Process & Practices
Article Review Status: Published
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