The aim of this study was to find out the effects of War in Syria on the decision of French people to travel to Lebanon. Based on a survey, the study findings showed that people in France are aware of the Syrian War as well as the subsequent occurring refugee crisis. The war and refugee crisis are highly affecting their decisions to travel not only to Lebanon but also to other Middle East countries such as Iran, Iraq, Turkey, Jordan. Demographic characteristics of the people play as well an imperative role on their decisions to travel to Lebanon. Branding Lebanon as a tourist destination based on the attributes that influence French travellers can be a fundamental part of the remedy
Keywords: Destination Branding, French Tourists, Lebanon, Refugee, Syrian War, Tourism, Tourist decision., crises
