European Journal of Hospitality and Tourism Research (EJHTR)

EA Journals

MOTIVATION OF TOURISTS THROUGH MARKETING STRATEGIES OF OLUMO ROCK TOURIST COMPLEX

Abstract

In Nigeria, Travel and Tourism had contributed immensely to the growth of GDP and also to employment. Tourism marketing in destination must take into consideration the behaviour of visitors for effective campaign design. The study investigates how visitors got information about the Complex and major motivating factors that attract visitors to the Complex. Structured questionnaire was employed to obtain information on the major objectives of the study. Majority of the visitors to the complex are youths. Visitors preferred use of brochures, travel guides and social media as marketing strategies. Push factors are observed to motivate tourists more for fun, excitement, relaxation and sightseeing. Tourists’ sources of awareness to the Complex are not different in respect to their demographics; also visitors who organise visits for themselves complain less about challenges of the Complex. Management of the Complex must endeavour to improve on infrastructure and recreational facilities for fun, sightseeing, relaxation and excitement.

Keywords: Information, Marketing, Motivation, Olumo Rock Tourist Complex, Tourists

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This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License

 

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Email ID: editor.ejhtr@ea-journals.org
Impact Factor: 7.80
Print ISSN: 2054-6424
Online ISSN: 2054-6432
DOI: https://doi.org/10.37745/ejhtr.2013

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