The research shows that the maritime attractions in the Bawean islands have the great potential to be the islands’ main attraction since the panorama of beach and sea meets the 3S criteria (sun, sea, sand), and they have good quality of marine ecosystem. Noko island becomes the first priority over other tourist destinations in Bawean island. Moreover, diving and beach are the main attractions that need to be improved. This study also determines that Strengths Opportunities (SO) strategy is the most appropriate one employed to support the development of some tourist attractions in the Bawean islands since it uses Bawean people’s open character toward the maritime attractions and their religious values. They are engaged in the process of the maritime attraction development from planning, execution, until evaluation. There are also other points of the strategy which are optimizing the airport in Tanjung Ori Bawean for the main transportation to Bawean Island, making the beach area, especially the area of coral reef ecosystems, a Marine Protected Area, and increasing the facilities and infrastructures of the maritime attraction like road, clean water, hotel, restaurant, and water sport/game by cooperating with some investors.
Keywords: AHP, Bawean Islands, Maritime Attraction, SWOT, Strategy
