European Journal of Computer Science and Information Technology (EJCSIT)

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An Intelligent Product Suggestion Algorithm Using Predictive Analysis for Personalized User Interface Building

Abstract

The main objective of this research was to propose a technological solution to the long queues that are often seen in many retail outlets. As the solution this research proposes a self-checkout application. The application populates a list predicted next purchasing item set making the user interface intelligent and user friendly. The research introduces a model named RFR-U model to generate the next purchasing item list of the customer. It uses the parameters; relevance, recency and frequency to determine the next purchasing item set. The algorithm uses a rule based approach with weighted ratings. Although collaborative method is a popular method in finding such results, in the studied scenario, it is not applicable as the store does not maintain a comprehensive user profiles or facilitates the users to rate products. The proposed algorithm and the solution was evaluated both quantitatively and qualitatively and results show an accuracy above 80%.

Keywords: Frequency, Recency, Recommendation systems, Relevance, purchasing patterns, self-checkout

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This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License

 

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Email ID: editor.ejcsit@ea-journals.org
Impact Factor: 7.80
Print ISSN: 2054-0957
Online ISSN: 2054-0965
DOI: https://doi.org/10.37745/ejcsit.2013

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