This study was carried out to examine the influence of business intelligence on competitive advantage of hotels in Akwa Ibom State of Nigeria. The survey research design was used in the study. The study had a population of 1,806 and a sample size of 327 determined with Taro Yamane’s formula for sample size determination. The questionnaire was the primary instrument used in data collection. The instrument recorded 73.7% response rate. Data analysis was done with simple regression method. Results of data analysis indicated that data management system (Beta =1.252, t=3.547, p>0.05) has a insignificant influence on hotels competitive advantage in Akwa Ibom State. It also indicated that mobile devices (Beta= 1.095, t= 2.375, p<0.05) have a significant influence on hotels competitive advantage in Akwa Ibom State. It was concluded that business intelligence can lead to competitive advantage of hotels in Akwa Ibom State. It was recommended that hotels in Akwa Ibom State provide for a sound and reliable data management system that can facilitate its capacity to make prompt business decisions to aid its operations towards being ahead of others in their line of business. It was also recommended that hotels in Akwa Ibom State use applicable modern devices that can enhance its operations in delivering quality services to various customers in order to earn competitive advantage.
Keywords: Akwa Ibom State, Business Intelligence, Competitive Advantage, Hotels, Nigeria
This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License