This research paper aims at defining the conceptuel and theoretical Framework of green innovation, including its narrow and broad concept, at institution. In addition to its elements, dimensions, goals, and identifying its relationships to the green label and the sustainable environmental competitive advantage. Furthermore, it selects the main challenges facing its application in institutions. The results obtained from the research confirmed that, Lack of theoretical studies dealing with “green innovation” concept; Adopting “green innovation” concept by economic institutions enables them to achieve competitive preferences against their competitors; Economic institution, clients, and environment highly gain benefits, resulting from the application of “green innovation” concept.
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