The research objective analyzes the effect of corporate governance, entrepreneurship, and the culture of innovation on the performance that is moderated by the cooperative business model. The object of research in the small business (SMEs) in the Kenjeran tourist area of Surabaya in Indonesia. The research samples, of sixty-three SME respondents from four types of businesses. Primary data were analyzed using structural equation modeling – partial least squares (SEM–PLS) software. The results showed that the cooperative business model strengthens the effect of entrepreneurship and a culture of innovation on performance. The effect of corporate governance is not directly on performance but through entrepreneurship. While the culture of innovation does not directly affect the performance of SMEs.
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