Organizational Effectiveness in Media Industry: A Study of Public and Private Media Organizations in Anambra State, Eastern Nigeria (Biafra).

Abstract

The study examined “organizational effectiveness in media industry: A study of public and private media organizations in Anambra State, Eastern Nigeria (Biafra)”. Data were collected with valid/reliable “Organizational Effectiveness Model Inventory”, through multi-stage sampling using 2×4 factorial designs. Multivariate analysis of variance (MANOVA), and descriptive statistics were used. Results at p<.05 found no significant differences for organization type and overall organization effectiveness. Contrarily, between-subjects tests were significant for organization type and “goal attainment” and “strategic constituency” organizational effectiveness, but not significant for organization type and the “system resources” and “internal process” organizational effectiveness. Private media organizations accounted between 13% – 17% and 14% – 18% organizational effectiveness for “goal attainment” and “strategic constituency” dimensions respectively than public media organizations. Findings’ major implication is that ownership of media industry does not influence archived organizational effectiveness. Improvement is recommended on the “system resources” and “internal process” organizational effectiveness.

Keywords: Anambra State, Biafra, Eastern Nigeria, Media, Organizational effectiveness


Article Review Status: Published

Pages: 43-56 (Download PDF)

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