Evaluating the Effective Role of Innovation Management in the Hospitality Industry: A Study of Selected Hotels in South-East, Nigeria

Abstract

This study focused on evaluating the effective role of innovation management in the hospitality industry. The inability of the change managers of these hotels to meet their expected organizational goals even as they strive to inject something new to meet the ever-rising demand of their clients made this study so essential. To achieve this objective, both primary and secondary data were employed. From a given population of 966, a sample size of 283 was derived using the Taro Yamane’s formula. A survey research design was also employed, and the study proved to be valid and reliable given a content validity and a Cronbach alpha of 0.863. The techniques adopted in analyzing the data were both the descriptive and inferential statistics. Spearman Rank Correlation Coefficient was used in testing the hypotheses. The result of the findings reveals that innovation management has no significant association with the firms’ ability in gaining a competitive advantage; and the adoption of innovation management has significant association with increase in customer patronage. Based on these findings, the researcher concluded that innovation management in the hospitality industry is effective. The researcher therefore recommends among others that there should be corporate-wide dogged efforts towards continuous improvements and innovation in order to stand and overcome the heat of competition. 

Keywords: Effectiveness, Hospitality industry, Innovation management


Article Review Status: Published

Pages: 31-44 (Download PDF)

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