THE MANAGEMENT OF CORPORATE SOCIAL RESPONSIBILITY FOR COMPETITIVE ADVANTAGE: A CASE STUDY OF BOSOMTWE RURAL BANK

Abstract

The objective of the study was to investigate how Bosomtwe Rural Bank has managed Corporate Social Responsibility practices for competitive advantage. Bosomtwe Rural Bank was used for a case study and twenty-five management and senior staff were sampled for the study. Questionnaires were used to collect data from the respondents. Major findings were that the bank strategically manages CSR and has fully integrated CSR into their business operations. It was also seen that most of the CSR practices of Bosomtwe Rural bank are directed to development of education and community development. It was also identified that major advantage that Bosomtwe Rural Bank enjoys from CSR is enhancement of corporate reputation and relations with key stakeholders. It was recommended that the bank looks for actions that can enhance their reputation and improves relations with key stakeholders and integrate them into their corporate strategy

Keywords: Economic, Ethical, Legal, Philanthropic, Stakeholders, Strategies.

Unique Article ID: EJBIR-184A

Article Review Status: Published

Pages: 1-13 (Download PDF)

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