European Journal of Accounting, Auditing and Finance Research (EJAAFR)

EA Journals

The Influence of Perceived Environmental Uncertainty and Business Strategy on Management Accounting System (Survey on the Indonesia Advertising Companies)

Abstract

The purpose of this study is to investigate the influence of Perceived Environmental Uncertainty and Business Strategy on the Management Accounting System in Indonesia advertising companies. Data obtained through questionnaire. Questionnaires sent to all companies listed on the Association of Indonesian Advertising Agency, Jakarta Chapter (142 companies) and addressed to the highest authorities in the field of finance/accounting. Of all the questionnaires, 45 (31.69%) were returned and only 34 (23.94%) were completed. Multiple regression analysis was used to hypotheses testing. As expected, results showed that Perceived Environmental Uncertainty and Business Strategy have significant effect on the Management Accounting System.

Keywords: Advertising Companies, Business Strategy and Management Accounting System, Perceived Environmental Uncertainty

cc logo

This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License

 

Recent Publications

Email ID: editor.ejaafr@ea-journals.org
Impact Factor: 7.77
Print ISSN: 2053-4086
Online ISSN: 2053-4094
DOI: https://doi.org/10.37745/ejaafr.2013

Author Guidelines
Submit Papers
Review Status

 

Scroll to Top

Don't miss any Call For Paper update from EA Journals

Fill up the form below and get notified everytime we call for new submissions for our journals.