British Journal of Marketing Studies (BJMS)
Vol11, Issue 1, 2023
Celebrity Ad Campaigns: How Celebrities are leveraged by Indian CorporatesAuthors: Shaina Wij Keywords: Public Relations, ad campaigns, brand ambassadors, celebrity PR, celebrity endorsements DOI: https://doi.org/10.37745/bjms.2023/vol11n1111 Article Pages: 1-11 |
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Effect of Customer Satisfaction On the Profitability of Fast Food Outlets in Akwa Metropolis of Anambra StateAuthors: Chendo, Nkoli Augustina Keywords: Customer Experience, Customer Satisfaction, Fast-food industry, Profitability, product .quality DOI: https://doi.org/10.37745/bjms.2023/vol11n11225 Article Pages: 12-25 |
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Correlation of potentials and challenges of digital advertising with consumer behaviour in Delta State, NigeriaAuthors: Ivwrighen Hannah Emuobasa and Harvey G.O. Igben Keywords: Correlation, consumer purchasing and behaviour, digital advertising, potential challenges DOI: https://doi.org/10.37745/bjms.2023/vol11n12639 Article Pages: 26-39 |
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Influence of Digital Advertising on Consumers Buying Behaviour in Delta StateAuthors: Ivwighren, Hannah Emuobosa; Igben, Harvey G.O ; Ogwezi, Oghor Jocye Keywords: Advertising, Behaviour, Consumer, Digital, Purchasing DOI: https://doi.org/10.37745/bjms.2023/vol11n14058 Article Pages: 40-58 |
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Determinants impacting impulse buying of green beauty productsAuthors: Takrima Jannat Keywords: green beauty products, green perceived value, green trust, impulse buying DOI: https://doi.org/10.37745/bjms.2023/vol11n15975 Article Pages: 59-75 |
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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI: https://doi.org/10.37745/bjms.2013
Issue DOI: https://doi.org/10.37745/bjms.2013/vol11n1
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