British Journal of Marketing Studies is an international peer-reviewed journal published by the European Centre for Research, Training and Development (ECRTD), UK.
BJMS welcomes outstanding research papers in Service Marketing, Direct Marketing, Consumer Behaviour, Marketing Research, Marketing Strategy, Product Development and Management, Relationship Marketing, Network Marketing, Evangelism Marketing, Brand Management, Marketing Communication, Public Relations, Sales Management, Business Communication and other related areas.
British Journal of Marketing Studies is published in both online and printed versions.
Published Status: Current
Article/Issue DOI: https://doi.org/10.37745/bjms.2013/vol11n1
List of Articles
Correlation of potentials and challenges of digital advertising with consumer behaviour in Delta State, NigeriaIvwrighen Hannah Emuobasa and Harvey G.O. Igben Keywords: Correlation, consumer purchasing and behaviour, digital advertising, potential challenges |
Influence of Digital Advertising on Consumers Buying Behaviour in Delta StateIvwighren, Hannah Emuobosa; Igben, Harvey G.O ; Ogwezi, Oghor Jocye Keywords: Advertising, Behaviour, Consumer, Digital, Purchasing |
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