British Journal of Marketing Studies (BJMS)

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Commerce and Marketing: Challenges for Business Education in the West African Senior Secondary School Commerce Curriculum

Abstract

This study evaluated the concepts of commerce and marketing, the bases of, and dynamic phases of marketing and advanced rationale for integrating additional contents of marketing in the West African senior secondary school commerce curriculum. Topical elements in the existing West African senior secondary school commerce curriculum were identified for the proposed integration as a way of renewal of the curriculum to meet new challenges facing the learners in the emerging business economy of West Africa

Keywords: : Business Economy, Business Education, Commerce curriculum, Marketing, West Africa

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This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License

 

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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
DOI: https://doi.org/10.37745/bjms.2013

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