British Journal of Marketing Studies (BJMS)

EA Journals

British Journal of Marketing Studies (BJMS)

Vol 4, Issue 5, August 2016

Tourists’ Satisfaction With A Destination: An Investigation On Visitors To Langkawi Island

Keywords: Antecedents, Langkawi Island, Malaysia, Tourist satisfaction

Article Pages: 1-20

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An Appraisal of Nigeria’s Micro, Small and Medium Enterprises (MSMES)

Keywords: Economic Development, Micro, Nigeria, Small and Medium Enterprises, Technical Expertise

Article Pages: 21-36

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Marketing Strategy and Innovation at Michelin

Keywords: Advertising, Brand Image, Innovation, Marketing, Michelin, Strategy

Article Pages: 63-73

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Customer Satisfaction for Company Growth: The Roles, Responsibilities and Skills Required of the Sales Force in Ghana

Keywords: Customer Satisfaction, Customer value, Qualities, Salespersons Roles

Article Pages: 74-84

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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI: https://doi.org/10.37745/bjms.2013
Issue DOI:
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