British Journal of Marketing Studies is an international peer-reviewed journal published by the European Centre for Research, Training and Development (ECRTD), UK.
BJMS welcomes outstanding research papers in Service Marketing, Direct Marketing, Consumer Behaviour, Marketing Research, Marketing Strategy, Product Development and Management, Relationship Marketing, Network Marketing, Evangelism Marketing, Brand Management, Marketing Communication, Public Relations, Sales Management, Business Communication and other related areas.
British Journal of Marketing Studies is published in both online and printed versions.
Published Status: Current
List of Articles
Tourists’ Satisfaction With A Destination: An Investigation On Visitors To Langkawi IslandNor Khasimah Aliman, Shareena Mohamed Hashim, Siti Dalela Mohd Wahid and Syahmi Harudin Keywords: Antecedents, Langkawi Island, Malaysia, Tourist satisfaction |
An Appraisal of Nigeria’s Micro, Small and Medium Enterprises (MSMES)Ebitu, Ezekiel Tom, Basil Glory and Ufot Juliet Alfred Keywords: Economic Development, Micro, Nigeria, Small and Medium Enterprises, Technical Expertise |
Marketing Strategy and Innovation at MichelinTushar Malhotra and Paul D. Berger Keywords: Advertising, Brand Image, Innovation, Marketing, Michelin, Strategy |
Customer Satisfaction for Company Growth: The Roles, Responsibilities and Skills Required of the Sales Force in GhanaJohn Bosco Azigwe, Gordon Maryir, Benjamin A. Asunka and Florence Manamzor Keywords: Customer Satisfaction, Customer value, Qualities, Salespersons Roles |
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