The Effect of Corporate Social Responsibility on Customers’ Satisfaction of Cellular Communications Companies: A Field Study from the Perspective of the Students of the University Of Jordan

Abstract

The study aimed to investigate the effect of corporate social responsibility (CSR) on customers’ satisfaction for cellular communications Companies in Jordan. The study population included customers of telecom operators cellular in Jordan, they are: Zain, Umniah and Mobilcome. A convenience sample has been used which consisted of 600 customers, 404 questionnaires were returned, which represent (67.3.%) of the total sample. The study results indicated that there is a statistically significant effect at the level of (0.05) for the application of Jordanian cellular communications corporate to the dimensions of social responsibility (economic responsibility, legal responsibility, ethical responsibility, charity responsibility) on customers’ satisfaction. There is no statistically significant difference at the level (0.05) on customer’s satisfaction of Jordanian cellular communications corporate when applying the dimensions of social responsibility that are attributable to gender.

Keywords: Corporate Social Responsibility (CSR, Customers’ Satisfaction


Article Review Status: Published

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