British Journal of Marketing Studies is an international peer-reviewed journal published by the European Centre for Research, Training and Development (ECRTD), UK.
BJMS welcomes outstanding research papers in Service Marketing, Direct Marketing, Consumer Behaviour, Marketing Research, Marketing Strategy, Product Development and Management, Relationship Marketing, Network Marketing, Evangelism Marketing, Brand Management, Marketing Communication, Public Relations, Sales Management, Business Communication and other related areas.
British Journal of Marketing Studies is published in both online and printed versions.
Published Status: Current
List of Articles
The Influence of Social Capital in Table Banking On the Performance of Women-Owned Business Enterprises in Eldoret East Sub-County, KenyaOloibe Jelagat, Owino Phyllis Osodo Keywords: Eldoret East, Kenya, Performance, Social Capital, Table Banking, Women-Owned Business Enterprises |
Brand Trust and Brand Loyalty, an Empirical Study in Indonesia ConsumersAnton A Setyawan, Kussudiyarsana, Imronudin Keywords: Brand, Brand Satisfaction, Brand Trust, brand loyalty |
Principal Component Analysis of Customer Satisfaction and Repeat Purchase Behaviour in the Mobile Telephony Market in GhanaKeelson Solomon Abekah, Johnson Joseph K. A. Jackson, Manteaw Joy Tenkoran Keywords: Customer Satisfaction, Principal Component Analysis, Purchase Intentions, Repeats Purchase |
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