British Journal of Marketing Studies is an international peer-reviewed journal published by the European Centre for Research, Training and Development (ECRTD), UK.
BJMS welcomes outstanding research papers in Service Marketing, Direct Marketing, Consumer Behaviour, Marketing Research, Marketing Strategy, Product Development and Management, Relationship Marketing, Network Marketing, Evangelism Marketing, Brand Management, Marketing Communication, Public Relations, Sales Management, Business Communication and other related areas.
British Journal of Marketing Studies is published in both online and printed versions.
List of Articles
The Influence of Foreign Exchange Rate Fluctuations on the Financial Performance of Commercial Banks Listed At the Nairobi Securities Exchange
Carolyn C. Lagat, Daniel M. Nyandema
The Influence of Social Capital in Table Banking On the Performance of Women-Owned Business Enterprises in Eldoret East Sub-County, Kenya
Oloibe Jelagat, Owino Phyllis Osodo
Principal Component Analysis of Customer Satisfaction and Repeat Purchase Behaviour in the Mobile Telephony Market in Ghana
Keelson Solomon Abekah, Johnson Joseph K. A. Jackson, Manteaw Joy Tenkoran
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