MARKETING RESEARCH OUTPUTS STRATEGY REQUIREMENTS: AN ANALYTICAL STUDY IN THE UNIVERSITY OF BAGHDAD

Abstract

The research aims to shed light on the marketing of scientific research outputs strategy requirements through a sample survey of experts and specialists views in the areas of administrative and economic sciences at the University of Baghdad, and formed the research sample of (107) people, has been the adoption of the resolution as a tool head of the collection of data and information on the research and analyzed the responses using SPSS statistical software and statistical methods were adopted in the research is (weighted average, standard deviation, percentile weight, factor analysis, Cronbach’s alpha coefficient, Chi-square) and research found to several conclusions, including;The results showed that the mean public responses sample researched for requirements of marketing research outputs strategy was greater than the mean premise selected on the scale space which indicates achieve a state of high importance and perception has researched the concept of the sample and the importance of those requirements in the marketing of scientific research output process. Vary the degree of importance of the marketing strategy of scientific research output requirements and the percentage of their contribution to the interpretation of variation (83.456%), a high percentage was the order of those requirements in descending order of importance (the physical environment and promotion, research service planning, pricing, Benefiting parties). Vary sample researched responses about marketing research outputs at the macro-level strategy and the level of dimensional requirements.

Keywords: Marketing Strategy Requirements, Scientific Research


Article Review Status: Published

Pages: 56-79 (Download PDF)

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