British Journal of Marketing Studies (BJMS)

EA Journals

GENDER DIFFERENCES AND SUSTAINABLE CONSUMPTION BEHAVIOR

Abstract

This research paper is an attempt to investigate the role of gender influencing sustainable consumption behavior among UAE consumers. This study is significant considering the fact that UAE ranks at the top in global retail consumption index. The existing literature on role of gender in sustainable consumption behavior yields mixed results. Data was gathered from 115 respondents with the help of self-administered questionnaire using Sustainable Consumption Behavior scale (SCB). The findings of the study are evident of the fact that gender differences do exist when it comes to efficient use of resources, green initiatives, minimizing wastage and optimizing the scarce resources. The purchase decisions of women were significantly influenced by sustainable consumption patterns in comparison to men in UAE. Hence, the findings of this study hold significant strategic relevance for the consumers, marketers and policy makers.

Keywords: Sustainable Consumption Behavior, gender role differences, green initiatives

cc logo

This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License

 

Recent Publications

Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
DOI: https://doi.org/10.37745/bjms.2013

Author Guidelines
Submit Papers
Review Status

 

Scroll to Top

Don't miss any Call For Paper update from EA Journals

Fill up the form below and get notified everytime we call for new submissions for our journals.