British Journal of Marketing Studies (BJMS)

EA Journals

SMES’ INTERNATIONALISATION PATTERNS AND SOME ASPECTS OF THEIR INTERNATIONAL MARKET BEHAVIOUR: A REVIEW OF SELECTED PAPERS

Abstract

This paper reviews selected studies on SMEs’ internationalisation patterns and other aspects of their international market behaviour. The objective of the review is to critique the contribution of these studies to academic debate and knowledge. The review is based on 5 studies which have the common subject matter of SME international market behaviour. Articles reviewed are sourced from the published papers index of “Emerald Insight”. Each article is thoroughly read, with special attention given to the harmony among its literature, methodology and findings. All studies could fairly contribute to academic debate on the various aspects of SMEs’ international market behaviour by providing a strong link between related literature, chosen methodology and results. The logical flow of thoughts and augments, and their linking to previous theoretical and empirical evidence is praiseworthy. Results in the papers support reviewed literature, chosen methodology and conc

Keywords: Emerging Markets, Resource-Based View, SMEs, international market segmentation, internationalisation patterns, supplier-buyer relationships

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This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License

 

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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
DOI: https://doi.org/10.37745/bjms.2013

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