British Journal of Marketing Studies is an international peer-reviewed journal published by the European Centre for Research, Training and Development (ECRTD), UK.
BJMS welcomes outstanding research papers in Service Marketing, Direct Marketing, Consumer Behaviour, Marketing Research, Marketing Strategy, Product Development and Management, Relationship Marketing, Network Marketing, Evangelism Marketing, Brand Management, Marketing Communication, Public Relations, Sales Management, Business Communication and other related areas.
British Journal of Marketing Studies is published in both online and printed versions.
List of Articles
Relationship between the Use of Management Information Systems and Employee Job Performance: Evidence from Kenindia Assurance Company Limited
Owino Phyllis Osodo , Beatrice Jemaiyo
MODERATING EFFECT OF INFORMATION TECHNOLOGY UTILIZATION ON THE RELATIONSHIP BETWEEN COMMITMENT AND CUSTOMER SATISFACTION
Charles Boise Nyameino, Ronald Bonuke, Thomas Kimeli Cheruiyot
AN EMPIRICAL STUDY OF FACTORS AFFECTING CUSTOMER LOYALTY OF TELECOMMUNICATION INDUSTRY IN THE KINGDOM OF SAUDI ARABIA
Tariq M. Khizindar,Abdel Fattah M. Al-Azzam,Iyad A. Khanfar
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