DETERMINANTS OF IMPULSIVE BUYING FOR CLOTHING IN PAKISTAN

Abstract

This study aims to examine the impact of promotional approach, attractive display of product, in store environment, price reduction on impulse buying behavior. The paper uses primary data. The source of the data is questionnaire which is filled by the respondent. Target population of the research study is those people who are coming for shopping in malls, retail stores in Pakistan. There is positive relationship between dependent variable with independent variable. Null hypothesis is accepted and alternative is rejected. The study only focuses on the quantitative research. The research study focused only for impulsive buying for clothing but many other things can be considered.

Keywords: Attractive Display Of Product, Impulse Buying Behavior, In-Store Environment, Pakistan, Price Reduction, Promotional Approach


Article Review Status: Published

Pages: 33-44 (Download PDF)

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